TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly Marketing

    Score3.8 out of 10
    N/AInsightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.

    $99

    per month

    Sender

    Score8.6 out of 10
    N/ASender.net is email marketing software tailored for e-commerce and small business marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters. Sender.net includes: drag&drop design builder.

    $11

    Up to 5 000 subscribers and up to 60 000 emails/month.

    Pricing
    Insightly MarketingSender
    Editions & Modules
    Plus
    $99 per month
    billed annually
    Professional
    $499 per month
    billed annually
    Enterprise
    $999 per month
    billed annually
    Up to 5 000 subscriber plan
    $11
    Up to 5 000 subscribers and up to 60 000 emails/month.
    Up to 10 000 subscriber plan
    $22
    Up to 10 000 subscribers and up to 120 000 emails/month.
    Up to 25 000 subscriber plan
    $58
    Up to 25 000 subscribers and up to 300 000 emails/month.
    Up to 50 000 subscriber plan
    $117
    Up to 50 000 subscribers and up to 600 000 emails/month.
    Up to 100 000 subscriber plan
    $235
    Up to 100 000 subscribers and up to 1 200 000 emails/month.
    Offerings
    Pricing Offerings
    Insightly MarketingSender
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go).
    More Pricing Information
    Features
    Insightly MarketingSender
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Insightly Marketing and Sender
    Feature
    Insightly Marketing
    7.8
    2 Ratings
    1% above category average
    Sender
    7.4
    3 Ratings
    8% below category average
    WYSIWYG email editor7.01 Ratings8.03 Ratings
    Dynamic content7.02 Ratings5.02 Ratings
    Ability to test dynamic content7.52 Ratings6.02 Ratings
    Landing pages7.52 Ratings00 Ratings
    A/B testing7.01 Ratings00 Ratings
    Mobile optimization10.01 Ratings9.02 Ratings
    Email deliverability reporting7.01 Ratings8.53 Ratings
    List management9.02 Ratings8.53 Ratings
    Triggered drip sequences00 Ratings7.02 Ratings
    Lead Management
    Comparison of Lead Management features of Insightly Marketing and Sender
    Feature
    Insightly Marketing
    9.5
    1 Ratings
    18% above category average
    Sender
    -
    Ratings
    Lead nurturing automation10.01 Ratings00 Ratings
    Lead scoring and grading9.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Insightly Marketing and Sender
    Feature
    Insightly Marketing
    9.0
    1 Ratings
    17% above category average
    Sender
    -
    Ratings
    Calendaring9.01 Ratings00 Ratings
    Event/webinar marketing9.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly Marketing and Sender
    Feature
    Insightly Marketing
    8.5
    2 Ratings
    12% above category average
    Sender
    8.6
    3 Ratings
    12% above category average
    Dashboards8.52 Ratings8.33 Ratings
    Standard reports9.02 Ratings8.53 Ratings
    Custom reports7.92 Ratings9.02 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Insightly Marketing and Sender
    Feature
    Insightly Marketing
    8.2
    2 Ratings
    7% above category average
    Sender
    -
    Ratings
    API8.02 Ratings00 Ratings
    Customizability8.52 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Insightly Marketing and Sender
    Feature
    Insightly Marketing
    -
    Ratings
    Sender
    10.0
    1 Ratings
    20% above category average
    Link Tracking00 Ratings10.01 Ratings
    Best Alternatives
    Insightly MarketingSender
    Small Businesses
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Insightly MarketingSender
    Likelihood to Recommend
    1.0
    (3 ratings)
    3.1
    (3 ratings)
    Usability
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Insightly MarketingSender
    Likelihood to Recommend
    Unbounce
    It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
    Incentivized
    Read full review
    Sender.net
    It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
    Incentivized
    Read full review
    Pros
    Unbounce
    • Manage Customer Data
    • Link Projects to People
    • Automate Follow-up Reminders
    • Track Emails
    • Create Reports
    • Create Lists
    Incentivized
    Read full review
    Sender.net
    • UI seemed fine/standard
    • Price/free plan is generous
    • Basic features were good/standard
    Read full review
    Cons
    Unbounce
    • In my opinion, Journeys have very limited trigger and response capabilities
    • Allowing HTML options for landing pages
    • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
    • List management - uploads, reducing duplicates, general hygine
    • UI - it’s very hard to know where to click or how to do something new, in my opinion.
    Incentivized
    Read full review
    Sender.net
    • Better graphics it looks like its from 1995 sometimes
    • Better templates to be used
    • They talk a lot about newsletters and we weren't really impressed with it
    • Better customer support
    Incentivized
    Read full review
    Usability
    Unbounce
    There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
    Incentivized
    Read full review
    Sender.net
    No answers on this topic
    Alternatives Considered
    Unbounce
    Easy to check the phases and notes while EP is more for the project [management].
    Incentivized
    Read full review
    Sender.net
    Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.
    Incentivized
    Read full review
    Return on Investment
    Unbounce
    • Saves Time
    • Increases Sales
    • Increases Customer Engagement
    Incentivized
    Read full review
    Sender.net
    • Unable to use it due to poor deliverability
    Read full review
    ScreenShots

    Insightly Marketing Screenshots

    Product screenshotProduct screenshotProduct screenshot

    Sender Screenshots

    Screenshot of Pick a pre-made free template from library.Screenshot of Easy to use interface.Screenshot of Email campaigns management.Screenshot of Subscribers management and segmentation.Screenshot of Easy to use drag&drop design builder.Screenshot of Detailed reporting.