Insightly Marketing vs. Sender

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly Marketing
Score 7.1 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
Sender
Score 5.2 out of 10
N/A
Sender.net is email marketing software tailored for e-commerce and small business marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters. Sender.net includes: drag&drop design builder.
$11
Up to 5 000 subscribers and up to 60 000 emails/month.
Pricing
Insightly MarketingSender
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Up to 5 000 subscriber plan
$11
Up to 5 000 subscribers and up to 60 000 emails/month.
Up to 10 000 subscriber plan
$22
Up to 10 000 subscribers and up to 120 000 emails/month.
Up to 25 000 subscriber plan
$58
Up to 25 000 subscribers and up to 300 000 emails/month.
Up to 50 000 subscriber plan
$117
Up to 50 000 subscribers and up to 600 000 emails/month.
Up to 100 000 subscriber plan
$235
Up to 100 000 subscribers and up to 1 200 000 emails/month.
Offerings
Pricing Offerings
Insightly MarketingSender
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go).
More Pricing Information
Features
Insightly MarketingSender
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Insightly Marketing
7.8
2 Ratings
0% above category average
Sender
7.5
3 Ratings
8% below category average
WYSIWYG email editor7.01 Ratings8.03 Ratings
Dynamic content7.02 Ratings5.02 Ratings
Ability to test dynamic content7.52 Ratings6.02 Ratings
Landing pages7.52 Ratings00 Ratings
A/B testing7.01 Ratings00 Ratings
Mobile optimization10.01 Ratings9.02 Ratings
Email deliverability reporting7.01 Ratings8.73 Ratings
List management9.02 Ratings8.73 Ratings
Triggered drip sequences00 Ratings7.02 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Insightly Marketing
9.5
1 Ratings
20% above category average
Sender
-
Ratings
Lead nurturing automation10.01 Ratings00 Ratings
Lead scoring and grading9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Insightly Marketing
9.0
1 Ratings
17% above category average
Sender
-
Ratings
Calendaring9.01 Ratings00 Ratings
Event/webinar marketing9.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Insightly Marketing
8.5
2 Ratings
13% above category average
Sender
8.7
3 Ratings
12% above category average
Dashboards8.52 Ratings8.33 Ratings
Standard reports9.02 Ratings8.73 Ratings
Custom reports7.92 Ratings9.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Insightly Marketing
8.2
2 Ratings
8% above category average
Sender
-
Ratings
API8.02 Ratings00 Ratings
Customizability8.52 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Insightly Marketing
-
Ratings
Sender
10.0
1 Ratings
16% above category average
Link Tracking00 Ratings10.01 Ratings
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Insightly MarketingSender
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All AlternativesView all alternativesView all alternatives
User Ratings
Insightly MarketingSender
Likelihood to Recommend
1.0
(3 ratings)
3.8
(3 ratings)
Usability
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
Insightly MarketingSender
Likelihood to Recommend
Insightly, Inc.
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Read full review
Sender.net
It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
Read full review
Pros
Insightly, Inc.
  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
Read full review
Sender.net
  • UI seemed fine/standard
  • Price/free plan is generous
  • Basic features were good/standard
Read full review
Cons
Insightly, Inc.
  • In my opinion, Journeys have very limited trigger and response capabilities
  • Allowing HTML options for landing pages
  • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
  • List management - uploads, reducing duplicates, general hygine
  • UI - it’s very hard to know where to click or how to do something new, in my opinion.
Read full review
Sender.net
  • Better graphics it looks like its from 1995 sometimes
  • Better templates to be used
  • They talk a lot about newsletters and we weren't really impressed with it
  • Better customer support
Read full review
Usability
Insightly, Inc.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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Sender.net
No answers on this topic
Alternatives Considered
Insightly, Inc.
Easy to check the phases and notes while EP is more for the project [management].
Read full review
Sender.net
Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.
Read full review
Return on Investment
Insightly, Inc.
  • Saves Time
  • Increases Sales
  • Increases Customer Engagement
Read full review
Sender.net
  • Unable to use it due to poor deliverability
Read full review
ScreenShots

Insightly Marketing Screenshots

Screenshot of Screenshot of Screenshot of

Sender Screenshots

Screenshot of Pick a pre-made free template from library.Screenshot of Easy to use interface.Screenshot of Email campaigns management.Screenshot of Subscribers management and segmentation.Screenshot of Easy to use drag&drop design builder.Screenshot of Detailed reporting.