Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 8.6 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$0
per month Up to 2 users
LeadMaster
Score 8.0 out of 10
N/A
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
$10
per seat
Pricing
InsightlyLeadMaster
Editions & Modules
Free
$0
per month Up to 2 users
Plus
$29.00
Per User/Per Month (billed annually)
Professional
$49.00
Per User/Per Month (billed annually)
Enterprise
$99.00
Per User/Per Month (billed annually)
Lead-Xpress
$10
per seat
LeadMaster Standard Edition
$50
per seat
Offerings
Pricing Offerings
InsightlyLeadMaster
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$500 hours required
Additional DetailsThere is no additional charge for the mobile version.
More Pricing Information
Community Pulse
InsightlyLeadMaster
Considered Both Products
Insightly
Chose Insightly
The number one reason is it was very simple and easy to use. Another important factor is the price - it was reasonably priced compared to other software. Outlook integration was the other feature, which seemed simple. The mobile app is easy to use, similar functionality as a …
LeadMaster

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
InsightlyLeadMaster
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.6
379 Ratings
1% below category average
LeadMaster
5.9
1 Ratings
26% below category average
Customer data management / contact management8.7365 Ratings7.01 Ratings
Workflow management8.2331 Ratings7.01 Ratings
Territory management7.557 Ratings6.01 Ratings
Opportunity management7.9332 Ratings5.01 Ratings
Integration with email client (e.g., Outlook or Gmail)7.6338 Ratings7.01 Ratings
Contract management6.521 Ratings6.01 Ratings
Quote & order management6.752 Ratings3.01 Ratings
Interaction tracking7.3295 Ratings00 Ratings
Channel / partner relationship management7.724 Ratings6.01 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
6% below category average
LeadMaster
7.0
1 Ratings
7% below category average
Case management7.011 Ratings6.01 Ratings
Call center management7.28 Ratings8.01 Ratings
Help desk management7.19 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
7.6
296 Ratings
1% above category average
LeadMaster
6.0
1 Ratings
23% below category average
Lead management8.0282 Ratings6.01 Ratings
Email marketing7.2232 Ratings6.01 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
7.8
365 Ratings
3% above category average
LeadMaster
6.5
1 Ratings
15% below category average
Task management8.5356 Ratings8.01 Ratings
Billing and invoicing management6.039 Ratings00 Ratings
Reporting8.8302 Ratings5.01 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
8.0
326 Ratings
5% above category average
LeadMaster
6.0
1 Ratings
23% below category average
Forecasting7.092 Ratings7.01 Ratings
Pipeline visualization8.5304 Ratings5.01 Ratings
Customizable reports8.4291 Ratings6.01 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
8.2
326 Ratings
8% above category average
LeadMaster
6.7
1 Ratings
12% below category average
Custom fields9.1325 Ratings8.01 Ratings
Custom objects8.786 Ratings00 Ratings
Scripting environment6.86 Ratings6.01 Ratings
API for custom integration8.1166 Ratings6.01 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
8.1
278 Ratings
3% below category average
LeadMaster
6.0
1 Ratings
32% below category average
Single sign-on capability8.3248 Ratings00 Ratings
Role-based user permissions7.8182 Ratings6.01 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
2% above category average
LeadMaster
-
Ratings
Social data6.825 Ratings00 Ratings
Social engagement8.078 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.0
136 Ratings
18% below category average
LeadMaster
8.0
1 Ratings
11% above category average
Marketing automation6.8136 Ratings8.01 Ratings
Compensation management5.14 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
8.5
299 Ratings
12% above category average
LeadMaster
9.0
1 Ratings
18% above category average
Mobile access8.5299 Ratings9.01 Ratings
Best Alternatives
InsightlyLeadMaster
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
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Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyLeadMaster
Likelihood to Recommend
8.8
(398 ratings)
8.0
(1 ratings)
Likelihood to Renew
8.1
(31 ratings)
-
(0 ratings)
Usability
8.7
(134 ratings)
8.0
(1 ratings)
Availability
10.0
(4 ratings)
-
(0 ratings)
Performance
10.0
(23 ratings)
-
(0 ratings)
Support Rating
7.0
(33 ratings)
8.0
(1 ratings)
Online Training
9.2
(7 ratings)
-
(0 ratings)
Implementation Rating
6.6
(24 ratings)
-
(0 ratings)
Configurability
7.0
(16 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(9 ratings)
-
(0 ratings)
Product Scalability
10.0
(7 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
InsightlyLeadMaster
Likelihood to Recommend
Insightly, Inc.
Insightly is very well suited to track steps in a particular process. It is also very easy to connect contacts, organizations, requests, and projects. It is great for storing data in a way that is easily referenced. It is a helpful tool for facilitating team collaboration. The connectivity to our website forms is also very useful. It is less appropriate for tracking financials as far as invoicing and payments.
Read full review
LeadMaster
My company works with a client who offers a SaaS solution to
the beauty sector. We had been using Salesforce for three years but needed a
system with lead nurturing, workflow automation, and user-friendliness that
Salesforce lacked without a hefty monthly price tag.

We are taking use of LeadMaster's eMarketing, automation,
and workflow management capabilities as well as the streamlined nature of the
Professional Edition. We've been able to better regulate the sales process and
boost our conversion rate as a result.

We have been very pleased with LeadMaster's customer service
and would suggest their product without reservation.
Read full review
Pros
Insightly, Inc.
  • Support>It feels like a partnership and support is a critical asset to consider when adopting new tools
  • Customization>The ability to customize with custom objects has allowed us to utilize Insightly in unique ways.
  • Customer Feedback>They very much are interested in soliciting client feedback when it comes to product planning.
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LeadMaster
  • It has business app
  • Use the cloud based technology
  • No integrations at all
  • no communication gap
  • Software customizations as per your business and working
  • strong customer support
Read full review
Cons
Insightly, Inc.
  • There are some minor glitches such as the screen freezing up. You can fix this by refreshing the page and it doesn't happen often but when it does, it does disrupt the flow.
  • Pulling a report from multiple objects is limited. You have a lot of options but there are some things you want to be able to pull in together and you can't.
  • Items such as Contacts and Organizations don't always link together.
Read full review
LeadMaster
  • Need to give all features/access to top level designations of the company. (title based access/feature)
  • need to enhance more communication with team with real-time notifications.
  • Need to improve in deep reporting metrics
Read full review
Likelihood to Renew
Insightly, Inc.
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
LeadMaster
No answers on this topic
Usability
Insightly, Inc.
The reports are easy to customize and generate within seconds. The pipeline clearly shows what is going on with the order, so we don't have to waste time frequently checking in. The database helps us quickly look up a healthcare provider's NPI so we can add it to the order and verify eligibility for insurance.
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LeadMaster
My ability to more effectively manage the workflow in our office has been greatly enhanced by LeadMaster. Each member of my team is aware of the students they are responsible for recruiting and the specific process that should be followed with each and every one of them. The system also enables us to practically eliminate the use of paper in our process, which helps to reduce the number of different types of office errors.
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Reliability and Availability
Insightly, Inc.
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
Read full review
LeadMaster
No answers on this topic
Performance
Insightly, Inc.
The interface is very user friendly and easy to navigate. Reports can quickly be made, including custom fields.The website response has always been quick to load and has never been unavailable when I have needed access. They listen to requests for additional or custom features, and they hold workshops frequently to assist new and experienced users.
Read full review
LeadMaster
No answers on this topic
Support Rating
Insightly, Inc.
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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LeadMaster
The reason to give this rating because of the following.

1. Assessing the efficiency of campaigns involving
several agencies and points of contact

2. True close loop reporting

3. The capacity to manage a channel through the use
of features for updating leads and pipelines.

4. Ensuring that no leads were lost and that they
were always assigned to someone for follow-up, whether the lead originated
through e-marketing, the filling out of a form on a website, or even a lead
from a trade fair

5. Creating a seamless connection between marketing
and lead generating
Read full review
Online Training
Insightly, Inc.
Insightly is a very useful tool, it has the essential capabilities that a company need. Easy to use and very intuitive, so, you don't need tutorial or extra documents. Navigation inside the platform is quite simple. You will be able to store your client's information, about your potential business opportunities, organize teams and users and, connect your emails
Read full review
LeadMaster
No answers on this topic
Implementation Rating
Insightly, Inc.
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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LeadMaster
No answers on this topic
Alternatives Considered
Insightly, Inc.
Insightly has far more modern applications than GoldMine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. GoldMine seemed to really be geared more towards a sales staff. Insightly has more capabilities for our future needs as well
Read full review
LeadMaster
My client has been using Salesforce for the past two years,
but they were looking for a system that would provide lead nurturing, workflow
automation, and overall ease of use – functionality that was just not available
within Salesforce without incurring a large, monthly fee. I'm using one of my
clients who has been using Salesforce for the past two years.

Because of LeadMaster's user-friendliness, robust automation
and workflow management, and eMarketing capabilities, we have decided to employ
the Professional Edition. As a result, we are able to better regulate the sales
process and achieve a higher closure rate.
Read full review
Scalability
Insightly, Inc.
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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LeadMaster
No answers on this topic
Return on Investment
Insightly, Inc.
  • We started using Insightly to organize our company, and it's done just that and more which provides value that money cannot buy.
  • Insightly allows our sales team to stay on top of sales leads more so than doing so without it, which in turn creates more sales opportunities.
Read full review
LeadMaster
  • To mange the vendor/customer as per services or requirement helps to improve service wise business
  • reporting helps to know the service wise sale
  • a bit communication lag between team that create a delay in closing deal.
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ScreenShots

Insightly Screenshots

Screenshot of Tracks lead activity and status so nothing falls through the cracksScreenshot of Reports provide insight into sales and productivity performanceScreenshot of Screenshot of Screenshot of Screenshot of

LeadMaster Screenshots

Screenshot of LeadMaster Home Page showing Xtreme-Reports Advanced ReportingScreenshot of Page showing the list of accountsScreenshot of Highly customizable page showing contact details.Screenshot of Sample business rule used to assign all new incoming leads via round robin queue.