Kahuna Mobile Marketing (discontinued) vs. Marigold Engage by Sailthru

Well suited to boost customer engagement, to push for promotions, to send notifications, to do general customer relationship management, to analyze engagement patter, and to test for the best times to engage users to perform specific actions. It is not a CRM tool, so it cannot do in-depth customer relationship management. If users did not perform the required/intended action, it is not possible to see where the user deviated to. It is not a traffic or user behavior tracker, so it is not the most analytical tool to get detailed user behavior insights.

Incentivized

Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.

Incentivized

• Easy UI to create messages.
• Intelligence (machine learning models) to send messages at the right time and to test different samples/cohorts.
• Very responsive sales and customer service.

Incentivized

• Personalization - one of the most important things you can utilize when emailing people.
• Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
• Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.

Incentivized

• Additional reporting and analytics were introduced later but as a premium service.

Incentivized

• Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
• Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
• Can't set up automated data dumps to an email address, has to be sent via API.

Incentivized

The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.

Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.

These are the few names that I remember, but there were also a few smaller players. Kahuna offered the required features at the best pricing, their team is also very responsive in terms of reaching out, answering questions and resolving issues. The others were either too expensive or carried too many other features that we did not require.

Incentivized

Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.

Incentivized

• Achieve 36x uplift in the number of buyers and sellers who returned.
• Hit 42% conversion rate.
• Got an additional 10% of monthly active users.

Incentivized

• Sailthru has helped us build a welcome series that's much more effective than anything we had before.
• It's much easier to analyze transactional campaigns than our previous ESP.
• We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.

Incentivized