Kantar Advertising and Paid Search Intelligence vs. Nielsen Marketing Cloud
Kantar Advertising and Paid Search Intelligence vs. Nielsen Marketing Cloud
Product | Rating | Most Used By | Product Summary | Starting Price |
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Kantar Advertising and Paid Search Intelligence | N/A | Kantar's Advertising and Paid Search Intelligence products connects data across advertising activities (spend, creative, channel, and media) to enable clients to optimise media and marketing strategies. | N/A | |
Nielsen Marketing Cloud | N/A | Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place. | N/A |
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Kantar Advertising and Paid Search Intelligence | Nielsen Marketing Cloud | |
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Top Pros |
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Top Cons |
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Data Collection |
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Data Classification |
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Ad Network Integration |
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DMP Analytics |
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Kantar Advertising and Paid Search Intelligence | Nielsen Marketing Cloud | |
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Small Businesses | Nozzle Score 9.8 out of 10 | MediaMath Score 7.4 out of 10 |
Medium-sized Companies | Similarweb Score 8.3 out of 10 | Oracle Marketing Score 8.1 out of 10 |
Enterprises | No answers on this topic | Oracle Marketing Score 8.1 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Kantar Advertising and Paid Search Intelligence | Nielsen Marketing Cloud | |
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Likelihood to Recommend | 8.0 (1 ratings) | 8.0 (7 ratings) |
Likelihood to Renew | - (0 ratings) | 9.0 (1 ratings) |
Usability | - (0 ratings) | 8.0 (1 ratings) |
Support Rating | - (0 ratings) | 5.0 (1 ratings) |
Kantar Advertising and Paid Search Intelligence | Nielsen Marketing Cloud | |
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Likelihood to Recommend | Kantar | Nielsen |
Pros | Kantar | Nielsen |
Cons | Kantar | Nielsen |
Likelihood to Renew | Kantar No answers on this topic | Nielsen |
Usability | Kantar No answers on this topic | Nielsen |
Support Rating | Kantar No answers on this topic | Nielsen |
Alternatives Considered | Kantar | Nielsen |
Return on Investment | Kantar | Nielsen |
ScreenShots |