Kibo eCommerce vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kibo eCommerce
Score 7.1 out of 10
N/A
Kibo Software offers Kibo eCommerce (formerly Mozu), designed to support retailers with online offer creation and deployment, content publishing and landing pages, and many tools and widgets out of the box with a retail-oriented ecommerce solution. Mozu was acquired by Kibo Software from Volusion in October 2016.N/A
Optimizely Customized Commerce
Score 7.5 out of 10
N/A
Optimizely Commerce Cloud (formerly Episerver Commerce Cloud) is an ecommerce solution that includes core features for digital commerce and content management, and users can add advanced tools for personalization, email recommendations and analytics.N/A
Pricing
Kibo eCommerceOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Kibo eCommerceOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Kibo eCommerceOptimizely Customized Commerce
Top Pros
Top Cons
Features
Kibo eCommerceOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kibo eCommerce
8.2
6 Ratings
7% above category average
Optimizely Customized Commerce
7.3
26 Ratings
5% below category average
Product catalog & listings8.26 Ratings7.525 Ratings
Product management8.26 Ratings5.325 Ratings
Bulk product upload7.55 Ratings7.921 Ratings
Branding8.26 Ratings6.323 Ratings
Mobile storefront8.46 Ratings7.020 Ratings
Product variations8.55 Ratings7.021 Ratings
Website integration7.94 Ratings7.924 Ratings
Visual customization8.16 Ratings7.823 Ratings
CMS8.74 Ratings8.625 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kibo eCommerce
9.0
2 Ratings
17% above category average
Optimizely Customized Commerce
7.7
19 Ratings
2% above category average
Checkout user experience9.02 Ratings7.819 Ratings
Abandoned cart recovery00 Ratings7.715 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kibo eCommerce
8.4
6 Ratings
0% above category average
Optimizely Customized Commerce
8.3
17 Ratings
1% below category average
eCommerce security8.46 Ratings8.317 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kibo eCommerce
7.7
6 Ratings
2% above category average
Optimizely Customized Commerce
6.8
25 Ratings
11% below category average
Promotions & discounts8.46 Ratings7.221 Ratings
SEO7.02 Ratings5.821 Ratings
Personalized recommendations00 Ratings7.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kibo eCommerce
7.6
6 Ratings
2% below category average
Optimizely Customized Commerce
7.7
25 Ratings
1% below category average
Multi-site management8.26 Ratings7.720 Ratings
Order processing9.02 Ratings8.219 Ratings
Inventory management9.01 Ratings8.115 Ratings
Shipping9.01 Ratings8.016 Ratings
Custom functionality3.01 Ratings6.223 Ratings
Best Alternatives
Kibo eCommerceOptimizely Customized Commerce
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kibo eCommerceOptimizely Customized Commerce
Likelihood to Recommend
7.9
(6 ratings)
8.1
(26 ratings)
Likelihood to Renew
-
(0 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
6.7
(7 ratings)
Support Rating
1.0
(2 ratings)
8.2
(2 ratings)
Implementation Rating
1.0
(2 ratings)
2.7
(2 ratings)
User Testimonials
Kibo eCommerceOptimizely Customized Commerce
Likelihood to Recommend
Kibo Software, Inc.
The platform has flexibility at its core and we have made full use of that capability. Even if Kibo [eCommerce] hasn't been ready to provide features and functions we need, we have the opportunity to build them ourselves. The platform started as Mozu and while it was relatively well-developed for DTC, it lacked a lot of basic B2B functionality. As a result, when we were ready to move into that arena, we built a lot for ourselves (including a multi-level account system and a tool to manage it). Keep in mind, too, that Kibo eCommerce is part of a larger suite of tools. The company has purchased a mobile Point-of-Sale system, Baynote, Certona, Monetate, and an OMS. If you need a full-scale solution, they can offer a lot. As I mentioned previously, their support and documentation need shoring up. They're not terrible, but they hinder (rather than help) when it comes to fulfilling the platform's promise of letting the customers be self-service in building out their capabilities.
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
Kibo Software, Inc.
  • Mozu offers a flexible multi site setup where you can feed multiple sites from the same product and order database.
  • Mozu allows you to create as many attributes as you would like across customer, orders, and products. This flexibility can be really powerful.
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
Kibo Software, Inc.
  • Prebuilt Integration - There is not currently a large number of preexisting integrations, but custom integrations are fairly quick
  • Time to Deploy - Don't get me wrong, We have deployed in the timeline we expected, but if you are trying to get something off the ground fast, Kibo might not be right for you. It is a robust platform that take some time to get up and running.
  • Complicated Shipping - if you have a complicated shipped process, you might want to look for a tool to help, Kibo does not have very robust out of the box shipping capabilities.
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Kibo Software, Inc.
No answers on this topic
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
Kibo Software, Inc.
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
Kibo Software, Inc.
One positive note is that I have always been able to get someone on the phone in support whenever I have called, even at 1 AM. Getting someone on the phone is only half the battle though. In the first few months of using Mozu it often seemed that support didn’t know anymore about Mozu than we did. This has slowly started to change, but as a daily user you are likely to be on par with support in terms of knowing what to do when you encounter a problem. The support phone number is really most useful for having them put in a support ticket for you rather than typing it all out yourself and emailing it. It is very rare that the support reps are actually empowered to solve the problem at hand. Unless the issue you are having is user error, they will just take your information and pass it on the proper department. Your request or problem will then be ignored for months on end. Some day, it might actually get fixed but you are unlikely to be notified that this has happened. Most of these issues are assigned an internal ID that they use for tracking. Support is more than happy to pass this ID along, but it is useless. There is no way to actually see where the issue lies in the endless queue of similar issues.
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Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
Kibo Software, Inc.
At the time of our implementation Mozu did not have any processes or procedures set up around going live. We basically were forced to just wing it and hope for the best
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Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Kibo Software, Inc.
We had a custom, in-house ecommerce website before moving to Kibo. It was brittle, slow, and wasn't going to scale nearly well enough or fast enough to keep up with our requirements
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
Kibo Software, Inc.
  • Kibo has always delivered rapid & exceptional support to our organization
  • Kibo has been cost-competitive when considering other vendors
  • The platform continues to add value without requiring substantial additional investments
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Kibo eCommerce Screenshots

Screenshot of User Friendly Tooling:
Empower non-technical teams to manage the look & feel of the digital storefront with drag-&-drop functionality, preview environments, & intuitive content management tools.Screenshot of Mobile-First Architecture:
Deliver consistent online experiences with natively responsive sites on a single code base

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of A CMS used to create and publish new content without any development work.Screenshot of Multisite management to create multiple sites using the same platform, catalog data, recommendation and search engine to accelerate launch. Multi-region management is used to control how content appears across specific regions including language and location-specific promotions and offers.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Imported segments (or create segments) in Visitor Groups to increase purchasing. Personalized content and promotions for each visitor group or targeted offers for specific shoppers are more likely to convert.