What users are saying about
11 Ratings
5 Ratings
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Score 9.5 out of 100
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Spokal

For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
Matt Wilson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Lead Liaison LMA
5.7
Spokal
9.2
WYSIWYG email editor
Lead Liaison LMA
1.0
Spokal
9.0
Dynamic content
Lead Liaison LMA
9.1
Spokal
10.0
Ability to test dynamic content
Lead Liaison LMA
9.1
Spokal
8.0
Landing pages
Lead Liaison LMA
1.0
Spokal
10.0
A/B testing
Lead Liaison LMA
8.8
Spokal
9.0
Mobile optimization
Lead Liaison LMA
9.1
Spokal
10.0
Email deliverability reporting
Lead Liaison LMA
1.8
Spokal
8.0
List management
Lead Liaison LMA
2.7
Spokal
9.0
Triggered drip sequences
Lead Liaison LMA
8.6
Spokal
10.0

Lead Management

Lead Liaison LMA
4.6
Spokal
9.5
Lead nurturing
Lead Liaison LMA
1.9
Spokal
10.0
Lead scoring and grading
Lead Liaison LMA
3.7
Spokal
10.0
Data quality management
Lead Liaison LMA
9.1
Spokal
10.0
Automated sales alerts and tasks
Lead Liaison LMA
3.6
Spokal
8.0

Campaign Management

Lead Liaison LMA
8.7
Spokal
9.0
Calendaring
Lead Liaison LMA
8.6
Spokal
10.0
Event/webinar marketing
Lead Liaison LMA
8.8
Spokal
8.0

Social Media Marketing

Lead Liaison LMA
8.8
Spokal
9.0
Social sharing and campaigns
Lead Liaison LMA
8.8
Spokal
9.0
Social profile integration
Lead Liaison LMA
8.8
Spokal
9.0

Reporting & Analytics

Lead Liaison LMA
1.2
Spokal
9.3
Dashboards
Lead Liaison LMA
1.8
Spokal
10.0
Standard reports
Lead Liaison LMA
1.0
Spokal
10.0
Custom reports
Lead Liaison LMA
1.0
Spokal
8.0

Platform & Infrastructure

Lead Liaison LMA
6.3
Spokal
9.3
API
Lead Liaison LMA
1.0
Spokal
9.0
Role-based workflow & approvals
Lead Liaison LMA
8.8
Spokal
10.0
Customizability
Lead Liaison LMA
1.0
Spokal
10.0
Integration with Salesforce.com
Lead Liaison LMA
9.1
Spokal
9.0
Integration with Microsoft Dynamics CRM
Lead Liaison LMA
9.1
Spokal
10.0
Integration with SugarCRM
Lead Liaison LMA
9.1
Spokal
8.0

Pros

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Spokal

  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
Rik Williams | TrustRadius Reviewer

Cons

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Spokal

  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
Dennis Zimmer | TrustRadius Reviewer

Likelihood to Renew

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Spokal

Spokal 9.3
Based on 6 answers
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
Matt Wilson | TrustRadius Reviewer

Usability

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Spokal

Spokal 8.2
Based on 1 answer
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
Rik Williams | TrustRadius Reviewer

Support Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Spokal

Spokal 9.3
Based on 3 answers
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
Michael Dutcher | TrustRadius Reviewer

Implementation Rating

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Spokal

No score
No answers yet
No answers on this topic

Alternatives Considered

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Spokal

I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
Alan Horsager | TrustRadius Reviewer

Return on Investment

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Spokal

  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
Chris Purser | TrustRadius Reviewer

Screenshots

Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Spokal

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Spokal Editions & Modules

Edition
Starter$491
Essentials$992
Team$1693
  1. per month (1 user)
  2. per month (3 users)
  3. per month (5 users)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Lead Liaison LMA
1.0
Spokal
9.0

Likelihood to Renew

Lead Liaison LMA
9.1
Spokal
9.3

Usability

Lead Liaison LMA
8.2
Spokal
8.2

Performance

Lead Liaison LMA
Spokal
9.1

Support Rating

Lead Liaison LMA
9.1
Spokal
9.3

Implementation Rating

Lead Liaison LMA
9.1
Spokal

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