LiftIgniter Real-time Personalization Platform vs. Medallia Video

LiftIgniter is well suited for:

• Media companies without the resources to develop their own content recommendations systems.
• eCommerce companies who want to get product recommendations live onsite quickly.

LiftIgniter is less appropriate:

• Organizations with a shallow content set onsite.

This is well suited when you need to gather customer feedback and understand the voice of the customer in the interactions. It creates an auto generated method that can be easily managed and maintained once set up and running. This may be hard when you want to change your approach often and target very specific small groups for custom things.

Incentivized

• It does a good job recommending content that is related to the current story a user is on.
• It does a good job not recommending content the user has already viewed.
• It does a good job being a recommendation engine for disparate sites with related content.

• Capture voice of the customer
• Predicts behavior and identifies opportunities for improvement
• Pre-built templates I can personalize with the customer comments and case data provided

Incentivized

• Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
• The LI Dashboard has limited features.

• Implementation
• Email delivery (spam risk).
• Sharing access.

Incentivized

It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.

• Increased time on site
• Decreased bounce rate
• 5-15% CTR for users which saw recommendations

• It's pricey, but so is losing a customer
• The AI feature could be a little more robust
• Training on its features would be a HUGE benefit.

Incentivized