Recurly is a subscription billing platform and manages customer communications via email, business performance monitoring, and account changes. A merchant bank account is required to work with Recurly. A payment gateway is part of the product but it integrates with other gateways, such as PayPal, to give shoppers a more comprehensive suite of payment options.
$0
per month
sticky.io
Score 9.0 out of 10
N/A
sticky.io (formerly LimeLight), headquartered in San Francisco, offers their subscription business management platform supporting ecommerce transactions and recurring billing along with customer management, payment gateway, and fraud protected transacting.
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Pricing
Recurly
sticky.io
Editions & Modules
Core
$0/month plus first $40k/mo. in revenue included for first 12 months
I think it works best for scenarios where it involves recurring billing. A subscription-based business model can benefit on the platform and maximize its features. It has great customization when it comes to billing cadence, pricing, prepayment, discount options, among others. It also works perfectly with one-off charges so either way, it's a win. It has great integration with Stripe too.
Lime Light CRM was built specifically for online marketers, helping them to manage their online sales, contacts, orders, and payments. The software combines a number of features and 3rd party provider integrations to offer the ability to store customer data, build online eCommerce campaigns, create sales reports, and automate order management activities, as well as track, store and report on affiliate data.
It is very easy to track MRR, which gives you insights into your overall revenues and health of the subscriptions. Though MRR is pretty easy to calculate Recurly puts it beautifully on the dashboard which is very easy to read.
LTV, Recurly calculates lifetime value which is a good insight for adjusting Marketing spends. Even this is available on the dashboard.
The other features like Subscriber churn Rate, Average revenue per customer etc are really great and would help the marketing team a lot.
For an easy to learn CRM this would be it, you can fully train someone on Limelight in less than a few days
It allows for various wildcard searches to be performed in different fields, which speeds up productivity and requires less request to repeat information to locate accounts while speaking to clients.
The CRM holds multiple user accounts and products, and shows failed attempts to purchase and gives reason codes for why the purchase was not successful. Allows for different views to review client accounts.
The coupons feature is a bit cumbersome. It can become tricky to set up, apply, and un-apply coupons for a particular client. If you have special billing cases where you discount for a few months or give a client service in any irregular fashion, using coupons can become tricky.
We have a referral program with our clients where they receive a perpetual monthly discount for each client they refer to use. The client receives this discount as long as their referral remains active with us. We would like to be able to apply a discount to a client account, and have the ability to remove that discount in the event a referral ends service with us. In some cases a client has referred several clients, and we would like to apply a discount for each referral, and still have the ability to remove one or more discounts as referrals begin and end service with us. Currently there is no way to do this in Recurly. There isn't even a very good work-around, which is disappointing.
Note taking can be a hassle, when writing notes there is not a separate tab, or dedicated area which allows for multiple users to leave notes for future users, or administrators to reference regarding actions made to the account, users must search per line item to view notes, or go to a different view to see all notes which is still per line item as you toggle through the notes
If the client has been with the product for several months or years it is a lot of notes you have to reference through which hurts productivity and creates longer calls. A huge con is when you are canceling out a user account, or if you are changing a recurring date if the user clicks the back button after the tasks completes refreshing the webpage to reflect the new dates, the new changes will go undone and revert back to the original data as if no changes were made resulting in user error. The client continues to be billed and discounts continue to apply.
The CRM needs to fix this to prompt "Do you want to undo discount/date change/cancellation?" if the back button is clicked to eliminate user error based on the software limitations. Features which can be customized to automatically perform after actions are done on an account need a function to allow for agents to resend emails if the user did not get them. If automatic emails go to users canceling and they did not get it you have to restart the product then cancel it again to have another automatic email sent to the client/customer or manually send an email. For refunds, if the automatic email did not go out you have to manually send out the email which is time-consuming allocating to another agent or for the current agent. There is a need for an upgrade which allows that after an automatic email has been sent a button will appear which says "resend cancellation" "resend refund" this should also be true if the user inputted the email wrong and it was only noticed by agent after the automatic email was sent and the agent needs to update the email for the client/customer to be able to receive the email at the correct address.
I believe we would continue to use Recurly because they have shown that they are continually improving their software, and they listen to their customers
Fewer codings are needed, however, the simplicity with Recurly is found once all the information needed is there. I have seen where Recurly is integrated with any other product we use; however, Salesforce does have the ability to be integrated with other products. This is done through coding.
Providing an interface for our subscribers to manage their own accounts has simplified our business tremendously. This alone has freed up hours of our staff's time each day.
Many customers receive new credit cards due to expiration or fraud. The time we spent in updating this information prior to using Recurly's Revenue Recovery feature versus now is significant.
