Localytics vs. Swrve

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Localytics
Score 6.0 out of 10
N/A
Localytics in Boston offers their mobile marketing applications which features personalized messaging and push notifications enriched with embedded video or GIF support, as well as user-lifecycle analytics for app optimization and discovery analytics.
$95
Per Application Per Month
Swrve
Score 8.0 out of 10
N/A
N/AN/A
Pricing
LocalyticsSwrve
Editions & Modules
Localytics
$95.00
Per Application Per Month
No answers on this topic
Offerings
Pricing Offerings
LocalyticsSwrve
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LocalyticsSwrve
Considered Both Products
Localytics

No answer on this topic

Swrve
Chose Swrve
Localytics' Analytics interface was more simple to use, but we chose Swrve primarily for the messaging capabilities and the analytics were a bonus. We found Swrve's messaging to be far superior to Localytics and really benefitted from the Eloqua integration so that we could …
Top Pros
Top Cons
Best Alternatives
LocalyticsSwrve
Small Businesses
OneSignal
OneSignal
Score 9.2 out of 10
OneSignal
OneSignal
Score 9.2 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocalyticsSwrve
Likelihood to Recommend
6.0
(3 ratings)
9.0
(2 ratings)
Likelihood to Renew
7.0
(1 ratings)
-
(0 ratings)
Support Rating
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
LocalyticsSwrve
Likelihood to Recommend
Localytics
For the price and the features available, Localytics is one of the best options. It is more robust in areas that we don't need it to be and overall there could be simpler flows for sending push notifications or performing actions that you need to do every week. Also, the data it sends back on how push notifications perform is basically useless. There needs to be more explanation on the impact notifications have on users. The data would always say that notifications drove less engagement but we would see engagement go up every time we sent a notification.
Read full review
Swrve
Swrve is a very user-friendly solution for mobile app communication needs. Thein-app communication templates make creating content and messages very quick and easy to do.
Read full review
Pros
Localytics
  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
Read full review
Swrve
  • Setting up and managing multivariate tests
  • Applying segments/cohorts set up for one campaign or test to another
  • Serving different config data files to different player segments
Read full review
Cons
Localytics
  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
Read full review
Swrve
  • Ability to customize the main dashboard
Read full review
Likelihood to Renew
Localytics
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
Read full review
Swrve
No answers on this topic
Support Rating
Localytics
It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
Read full review
Swrve
No answers on this topic
Alternatives Considered
Localytics
We have not used other products but are going to start exploring making a switch to a new platform.
Read full review
Swrve
There's some overlap with other products, but Swrve's segmentation and push management are its key differentiators.
Read full review
Return on Investment
Localytics
  • Was our first provider of user-level event data
  • Allows for many users to easily answer their own questions before making requests of the data team
  • Raw data dumps gave the data team the ability to provide more in-depth analyses.
Read full review
Swrve
  • Our app usage and engagement has increased since implementing Swrve.
  • We solved a major business need of giving users real time push alerts for important account actions.
  • Increasing our communication channels and focusing on a more holistic cross-channel strategy led to an increase in email success also.
Read full review
ScreenShots