Lookback vs. Optimal Workshop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lookback
Score 7.5 out of 10
N/A
Lookback is a UX research platform for mobile & desktop moderated and unmoderated research, from the company of the same name in Palo Alto.N/A
Optimal Workshop
Score 9.2 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$191
per month per user
Pricing
LookbackOptimal Workshop
Editions & Modules
No answers on this topic
Team
$191
per month per user
Individual
$208
per month per user
Offerings
Pricing Offerings
LookbackOptimal Workshop
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThese prices are based per user, per month billed annually. For 10 users or more, please contact us directly for a quote.
More Pricing Information
Community Pulse
LookbackOptimal Workshop
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
LookbackOptimal Workshop
Small Businesses
Smartlook
Smartlook
Score 8.3 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.8 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.8 out of 10
Enterprises
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.8 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LookbackOptimal Workshop
Likelihood to Recommend
8.5
(2 ratings)
7.8
(10 ratings)
Usability
8.0
(1 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.9
(3 ratings)
User Testimonials
LookbackOptimal Workshop
Likelihood to Recommend
Lookback
Best suited to conduct remote interviews that are moderated and facilitated by the interviewer/researcher.
Not the best if you want to do it unmoderated, there are much more sophisticated tools out there. Unfortunately, for a design research team that does both these kids of research, it can be hard to get budgets to get two softwares and hence the Unmoderated Feature can seem super undercooked and doesn’t really do the job.
Otherwise it’s a great tool
Read full review
Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Pros
Lookback
  • Organization of user interviews
  • Sharing of interviews across the team
  • Creating highlights of insights
Read full review
Optimal Workshop
  • The user interface is quite user friendly
  • Variety of tests
  • Access and variety of help on how to run tests, as well as educational information on which tests to run for your use case
Read full review
Cons
Lookback
  • Unmoderated interviews is still under cooked as a feature
  • The process of how participants have to download an app to start an interview is a large friction point for us
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Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Usability
Lookback
Once you understand how the interface works, it works great, but there is a learning curve
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Optimal Workshop
Excellent and easy platform to use. Easy to onboard new members of the team. Easy to set up tests and follow number of participants performing the test. Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
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Support Rating
Lookback
No answers on this topic
Optimal Workshop
The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation
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Alternatives Considered
Lookback
Zoom was way more expensive and it o is designed to other things apart from just running qualitative interviews. It also requires a different kind of approval and different approval processes to go through when trying to get it simply for qualitative research purposes.
Lookback records, scribes, helps observe and provides a sentiment check as well in the price that it does
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Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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Return on Investment
Lookback
  • It allows us to understand our customers’ problems in a very team compatible way.
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Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
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ScreenShots