Lotame

Lotame

15 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Lotame	Score 8.6 out of 10	N/A	Lotame is the flagship data management platform (DMP) from Lotame Solutions in Columbia, Maryland, billed as a cross-screen DMP that leverages "second-party" data (i.e. first-party data acquired via strategic partners).	N/A

Pricing

Lotame

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Lotame
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Lotame
Considered Both Products	Lotame Verified User C-Level Executive Chose Lotame We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / … Incentivized Helpful? Trevor Patch Marketing Technologist Chose Lotame Having used other DMPs, I would consider Lotame to be a leader in the field. The full control and flexibility of tagging and creating a taxonomy within the system allows more granular reporting. Lotame's usage of affinities to help identify interest segments is also something … Incentivized Helpful? Jim Cairl Director, Online Advertising and Operations Chose Lotame Both BlueKai and Krux offered a lot of the same services as Lotame, but their pricetag put them well out of our range. In fact, we were told flat out by one DMP, "unless you have >100MM page views a month, it's not worth talking to us". Lotame offered the most service at the … Incentivized Helpful? Verified User Strategist Chose Lotame There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world. Helpful?
Top Pros	Pro Audience segments Pro Intuitive ui Pro Easy to create
Top Cons	Minus Data feed Minus Cross device Minus Ad campaign

Features

Lotame

Data Collection

Comparison of Data Collection features of Product A and Product B
	Lotame 6.3 8 Ratings 25% below category average
Collection of first-party data	6.08 Ratings
Collection of third-party data	9.07 Ratings
Access to Third-party Data Providers	4.08 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	Lotame 7.7 8 Ratings 9% below category average
Audience taxonomy	7.08 Ratings
Tag Management	8.07 Ratings
Data Analysis Dashboard	8.08 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Lotame 6.0 7 Ratings 28% below category average
Data Transfer	5.06 Ratings
DSP integration	7.07 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	Lotame 6.5 8 Ratings 20% below category average
Campaign Analytics	6.06 Ratings
Audience Analytics	7.08 Ratings

Best Alternatives
	Lotame
Small Businesses	MediaMath Score 7.4 out of 10
Medium-sized Companies	Oracle Marketing Score 8.1 out of 10
Enterprises	Oracle Marketing Score 8.1 out of 10
All Alternatives	View all alternatives

User Ratings
	Lotame
Likelihood to Recommend	8.0 (8 ratings)
Support Rating	8.0 (1 ratings)

User Testimonials
	Lotame
Likelihood to Recommend	Lotame Solutions Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service. Incentivized Verified User Anonymous Read full review
Pros	Lotame Solutions Its ability to show different affinities of audience segments Creating and customizing audience segments Great reporting features to help learn more about audience segments and media performance Incentivized Trevor Patch Marketing Technologist Read full review
Cons	Lotame Solutions So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame. Incentivized Jim Cairl Director, Online Advertising and Operations Read full review
Support Rating	Lotame Solutions Lotame has been an excellent partner with MMP Incentivized Samantha Anis, CPA, CMA Senior Accountant Read full review
Alternatives Considered	Lotame Solutions There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world. Verified User Anonymous Read full review
Return on Investment	Lotame Solutions Helped us increase data revenue via their unbranded exchange. Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns. Verified User Anonymous Read full review
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