Magento BI (formerly RJMetrics) is an ecommerce analytics solution that provides data pipeline, warehouse and visualization capabilities. It was acquired by Magento, and is now owned and supported by Adobe.
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Tableau Cloud
Score 8.1 out of 10
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Tableau Cloud (formerly Tableau Online) is a self-service analytics platform that is fully hosted in the cloud. Tableau Cloud enables users to publish dashboards and invite colleagues to explore hidden opportunities with interactive visualizations and accurate data, from any browser or mobile device.
A company or organization that is in contact with the customer and wants to examine customer behavior in the purchase and selection of products and services should use this platform. It does not matter how many advertising tools and referral links or social media campaigns you use to attract customers. In any case, Magento BI integrates all the information and DB as a single platform and provides you with the best reports. Potential customers can be positioned according to location, city, country. Now we know exactly which product is most popular and where to put our advertising costs on which site or social network has the most audience.
We just need to refresh our data once a day for our unique use case, which allows the complete online system to run on extracts. For us, this is critical because our daylight hours are spent focusing on new updates and implementations rather than worrying about excessive database traffic (which would be required with a direct connection to the online system). The process of importing extracts is straightforward and sturdy enough to handle massive amounts of data.
It is relatively easy to manipulate the time period in which you want to see your report. This is important for our business because we are constantly analyzing sales month over month, quarter over quarter, and year over year. RJ makes it easy to toggle between these time ranges on the same report.
The visualizers available for reports are what you would expect out of a product like this. You have the ability to view your results in tables and a multitude of charts.
The ability to customize dashboards and rearrange reports quickly is great and intuitive!
Tableau Online is completely cloud based and that's why the reports and dashboards are accessible even on the go. One doesn't always need to access the office laptop to access the reports.
The visualizations are interactive and one can quickly change the level at which they want to view the information. For example, one person might be more interested in looking at the country level performances rather than client level. This is intuitive and one doesn't need to create multiple reports for the same.
The feature to ask questions in plain vanilla English language is great and helpful. For quick adhoc fact checks one can simply type what they are looking for and the Natural Language Programming algorithms under the hood parse the query, interpret it and then fetch the results accordingly in a visual form.
Educational videos and tutorials must be more simpler and more understandable language with subtitles
There should be the ability to select graphic diagrams with different shapes and graphs
The basic features of the Essential Paln can be increased with the current price so that startup companies can better use the features of this platform.
In addition to its features, it has made the Magento Commerce platform much better, more functional, and smarter, and through Magento BI dashboard they know very well what reports have been sent and all our business tools are summarized in one business platform. The ability to share report results is very popular and useful, and you can share content with anyone anywhere in the world.
From an end user perspective Tableau Online is overall very easy to navigate once you get used to it, my only complaint is that when expanding or contracting a graph, the "plus" and "minus" on the bottom left is sometimes hidden, and should always be visible. From a builder perspective, it can take some getting used to but the sheer depth of customization makes it all worthwhile.
The very strong and knowledgeable support team and great help forums and documents, any questions and cases will be answered immediately or checked through tickets and resolved quickly. It is also possible to send comments and changes. Or our team , fast response and after-sales cooperation of the service company is always more than the product itself and its quality, and we want the service and support to support our interests.
In times where the system is down, support has always been quick to notify and keep us apprised of the latest developments. It's crucial for our system to always be available, but when emergencies have arisen, I don't recall a time where the Tableau Online Support hasn't been able to address our concerns in a timely manner.
The advantage of Magento BI is easier compatibility and adaptation with Adobe platforms and easier installation, configuration and customization with Mojto Store Builder and its various caskets, and I am very satisfied with it now and in every way I think it is a very good platform for integration in reporting.
Googles dashboard suite is very user-friendly and anyone can edit and make changes with very little knowledge or practice. But nothing I’ve worked with compares to the customization and multi streams of data in a user-friendly package like tableau does. It’s a really cool piece of software and I would choose that again.
