Magento Open Source vs. Optimizely Configured Commerce

It's well suited for large eCommerce stores as it requires much effort to set up and the development cost for setting it up is high. It's less appropriate to use Magento where you are looking for quick development and launch of the store. Also, it is required to have a developer or sometimes the entire tech team to manage an e-commerce store, so you may need to hire a few PHP developers.

Incentivized

The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.

Incentivized

• Magento is perfect if our web design client likes a specific pre-made template and wants a fast solution.
• Magento allows us to customize its open-source code to create additional features and functionality.
• Magento saves small businesses time and money if they only need a simple solution.

Incentivized

• Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
• Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
• Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.

Incentivized

• Not the simplest of solutions to use or maintain from an end-user perspective
• Other platforms are better with regards to SEO in our experience
• Fairly sluggish and slow compared to other platforms without the correct server specification and performance optimization work.

• Need the ability to look at more of our user data
• Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
• Classic CMS is very limited in ways end users like myself can edit widget content

Incentivized

It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.

Quite flexible and easy to use for daily marketing user tasks, like updating page listings, promotions, and copy. More in-depth tasks like managing product attributes, rearranging product taxonomy placement, and CMS editing are not user-friendly and require a careful and detailed process to follow.

Incentivized

It's a mixed bag. The team has been very nice, but there has been an underlying feeling of condescension because we have complained or "caused trouble" over the inadequacy of the CMS component. Also, support for modifications or UI changes has been terribly slow. Understandably, COVID has made life hard for everyone, but there is an expectation that we complete our work immediately, but their team will "put it in queue" when we have a request or find a bug. Further, we certainly feel that we were sold a list of capabilities that we have not seen come to fruition. Finally, the change of ownership 3 times (Insite -> Epi -> Opti) over our implementation period has been both confusing and disruptive.

Incentivized

In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2.

Incentivized

I was not very involved with this process. It has been 3 years since we made a decision and I can't even remember the name of the other companies we were considering. I was in a different role then so I was less involved with the eCommerce department. I do remember really liking the people we were working with. That played a huge role in our selection since we would be working with them for years on the site.

Incentivized

• Delays in development leads to missed timelines and opportunity loss.
• High cost of development and maintenance may currently outweigh the growth.
• Better handling of customer and order information makes for better customer service.
• Excellent API has been a boon for integration with our ERP

Incentivized

• Automation of updates and integration with ERP has saved time and provides reliable data for the website in sync with ERP
• Integration with external PIM has saved time and provides reliable sync with content data for the website. Changes and improvements have been slow and difficult.

Incentivized