What users are saying about
11 Ratings
2 Ratings
11 Ratings
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Score 7.1 out of 100
2 Ratings
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Score 8 out of 100

Likelihood to Recommend

Mailigen

Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Taylor Patton | TrustRadius Reviewer

OutreachPlus

Outreach is well suited for organizations that have a large number of outbound efforts that require a consistent set of records. You can drop 1000 prospects into a sequence, throttle it to send 100 per day, set it to resume OOO replies after a few days, and set it and forget it. Just set up a schedule, make sure you exclude national holidays, and you don't have to touch it ever again.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailigen
7.4
OutreachPlus
6.6
WYSIWYG email editor
Mailigen
8.0
OutreachPlus
Dynamic content
Mailigen
8.0
OutreachPlus
6.5
Ability to test dynamic content
Mailigen
7.0
OutreachPlus
6.5
A/B testing
Mailigen
6.0
OutreachPlus
7.0
Mobile optimization
Mailigen
8.0
OutreachPlus
4.8
Email deliverability reporting
Mailigen
9.0
OutreachPlus
7.5
List management
Mailigen
3.0
OutreachPlus
7.1
Triggered drip sequences
Mailigen
10.0
OutreachPlus
Landing pages
Mailigen
OutreachPlus
7.0

Reporting & Analytics

Mailigen
3.0
OutreachPlus
Dashboards
Mailigen
3.0
OutreachPlus
Standard reports
Mailigen
4.0
OutreachPlus
Custom reports
Mailigen
2.0
OutreachPlus

Pros

Mailigen

  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
Howard Rybko | TrustRadius Reviewer

OutreachPlus

  • Tagging of prospects across various outreach campaigns. It can be had to track campaign specific data. They make it easy.
  • Really repository for contact information. They allowed us not to rely on spreadsheets as much and do everything from one place.
  • Mobile interface. They make checking emails and campaign results on the go.
Craige Hardel | TrustRadius Reviewer

Cons

Mailigen

  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
Mārtiņš Pakulis | TrustRadius Reviewer

OutreachPlus

  • Salesforce integration.
  • Prospect migration.
  • Prospect activity detail.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mailigen

Mailigen 8.7
Based on 7 answers
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Egils Boitmanis | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Usability

Mailigen

Mailigen 8.2
Based on 1 answer
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Mārtiņš Pakulis | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Support Rating

Mailigen

Mailigen 9.1
Based on 1 answer
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Mārtiņš Pakulis | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Implementation Rating

Mailigen

Mailigen 7.3
Based on 1 answer
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Mārtiņš Pakulis | TrustRadius Reviewer

OutreachPlus

No score
No answers yet
No answers on this topic

Alternatives Considered

Mailigen

We needed more understanding on how our customers act, when they react or stay passive. Also needed to decrease ridiculously slow sending times and the choice to change was no-brainer
Cristo Pajust | TrustRadius Reviewer

OutreachPlus

They're both good but OutreachPlus goes a step further with prospect management and template statistics.Mailshake has a sending calendar which I like and also AB testing although it's on a higher plan. Overall they're similar but OutreachPlus still make the outreach process easier and more organized across different verticals.Lastly with Mailshake you can add aliases with OutreachPlus you can't.
Craige Hardel | TrustRadius Reviewer

Return on Investment

Mailigen

  • Increased company's annual revenue for 2017
  • Mailigen has allowed our business to expand far and wide - demonstrating to customers that our pricing and services are far superior to any competitor in the industry.
Taylor Patton | TrustRadius Reviewer

OutreachPlus

  • Quicker connection w/leads.
  • Easier streamlined tasks.
  • Increased overall productivity.
Anonymous | TrustRadius Reviewer

Pricing Details

Mailigen

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?

OutreachPlus

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Mailigen
8.0
OutreachPlus
8.0

Likelihood to Renew

Mailigen
8.7
OutreachPlus

Usability

Mailigen
8.2
OutreachPlus

Support Rating

Mailigen
9.1
OutreachPlus

Implementation Rating

Mailigen
7.3
OutreachPlus

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