MatchCraft AdVantage vs. Whitespark Local Rank Tracker

Whitespark Local Rank Tracker

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
MatchCraft	Score 10.0 out of 10	N/A	MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google Adwords and Bing Ads campaigns and offers bidding suggestions via Matchcraft's proprietary algorithms. AdVantage Display is a built in set of tools for targeted display ads, and AdVantage Remarketing…	N/A
Whitespark Local Rank Tracker	Score 7.5 out of 10	N/A	Track Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…	$25 per month

Pricing

MatchCraft AdVantage

Whitespark Local Rank Tracker

Editions & Modules

No answers on this topic

Small Business: $25
per month
Specialist: $50
per month
Agency: $100
per month
Enterprise: $200
per month

Offerings

Pricing Offerings
MatchCraft	Whitespark Local Rank Tracker
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

The pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month

More Pricing Information

Community Pulse
	MatchCraft AdVantage	Whitespark Local Rank Tracker
Top Pros	Pro Actionable data Pro Pdf reports Pro Interactive dashboard	Pro Press releases Pro Bad data Pro Easily check
Top Cons	Minus Multiple reports Minus Report scheduling Minus Not yet available	No answers on this topic

Best Alternatives
	MatchCraft AdVantage	Whitespark Local Rank Tracker
Small Businesses	WordStream Advisor Score 7.0 out of 10	Google Business Profile Score 9.5 out of 10
Medium-sized Companies	WordStream Advisor Score 7.0 out of 10	Google Business Profile Score 9.5 out of 10
Enterprises	Adobe Advertising Cloud Score 8.9 out of 10	No answers on this topic
All Alternatives	View all alternatives	View all alternatives

User Ratings
	MatchCraft AdVantage	Whitespark Local Rank Tracker
Likelihood to Recommend	8.0 (1 ratings)	10.0 (2 ratings)

User Testimonials
	MatchCraft AdVantage	Whitespark Local Rank Tracker
Likelihood to Recommend	Matchcraft If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you Incentivized Verified User Anonymous Read full review	Whitespark They are a time saver for any agency looking to understand the impact of their local and organic SEO. Incentivized Mike Blumenthal Author - Understanding Google Places and Local Search Read full review
Pros	Matchcraft Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low. The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable. User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed. Incentivized Verified User Anonymous Read full review	Whitespark Finds listings on directories Finds press releases that mention brands or business names Helps find bad data Incentivized Mary Silva Internet Marketing Lead Read full review
Cons	Matchcraft Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing. Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually. Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send. Incentivized Verified User Anonymous Read full review	Whitespark It would be nice to see a geo-grid of ranking around a location Incentivized Mike Blumenthal Author - Understanding Google Places and Local Search Read full review
Alternatives Considered	Matchcraft The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs Incentivized Verified User Anonymous Read full review	Whitespark I prefer Link Research Tools' CBLT tool for competitive backlink reports. Incentivized Mary Silva Internet Marketing Lead Read full review
Return on Investment	Matchcraft It has allowed the company to handle a higher volume of campaigns at the same time. Click costs have been reduced across almost all campaigns while click rates have increased. Budget management (under/overspending) has been improved. Incentivized Verified User Anonymous Read full review	Whitespark The results are compelling for my presentations Incentivized Mike Blumenthal Author - Understanding Google Places and Local Search Read full review
ScreenShots		Whitespark Local Rank Tracker Screenshots