Medallia is an enterprise customer feedback solution that allows companies to collect customer feedback across multiple channels and touchpoints, and analyze, understand and react to it in real time.
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Narvar
Score 8.7 out of 10
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Narvar, headquartered in San Francisco, offers their post-purchase oriented customer experience platform, providing shipment tracking, customer pick up options, notifications, and purchase return capabilities and features.
Medallia is best for customer experience feedback. This will allow you to analyze and understand their current experience with the service you are providing. You will not [only] understand what specific point you are lacking, but you will also know which point they are happy with. Using the data provided, you can take necessary actions on how to improve and elevate your customer's experience.
If you're not on a platform that has a branded post-purchase landing page or in-email estimated delivery date script, Narvar provides this experience. It's a nice-to-have for any brand that wants to provide a seamless, branded shopping experience for their customers. Narvar's grown rapidly and it seems they are increasing costs, which may be prohibitive and hard to justify for smaller companies.
Narvar offered us a turn-key solution that we had up and running in less than a month.
Narvar offered several out of the box widgets (solutions) to help build/customize content (calendar view, milestone icons, SMS messaging and personalize content based on items purchased).
Narvar's solution is scalable/expandable to include returns (once we are ready).
Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.
Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.
Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs
Once it's set up, it doesn't require much support. We used to have quarterly or bi-annual touch bases with an account person to review our rating and customer usage but haven't heard from them in a while - either because we're too small or they got rid of this interaction. Can't say we miss it though because we can see our rating and feedback, and there is only so much you can do within the confines of the platform without adding on new functionality.
Medallia does not only gives us convenience. It also gives us an opportunity to solve real-time feedback and create real-time solutions. The platform is easy to use, with a dashboard that could help our agents check their progress on a daily basis. I am particularly impressed with the platforms' ability to provide high attention to detail without compromising the sleek design that gives a professional vibe.
At the time, Narvar had no other competitors to my knowledge. We looked at building this functionality in house which had a 3 month estimate. Everyone involved happily welcomed the tool.
It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.
