What users are saying about
1 Rating
3 Ratings
1 Rating
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Score 10 out of 100
3 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

N.Rich

Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
Matthew Smith | TrustRadius Reviewer

TripleLift

TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
Kimberly Smith | TrustRadius Reviewer

Pros

N.Rich

  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
Matthew Smith | TrustRadius Reviewer

TripleLift

  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.
Kimberly Smith | TrustRadius Reviewer

Cons

N.Rich

  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
Matthew Smith | TrustRadius Reviewer

TripleLift

  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.
Kimberly Smith | TrustRadius Reviewer

Alternatives Considered

N.Rich

NRich is clearly superior in terms of efficiency and overall customer reach.
Matthew Smith | TrustRadius Reviewer

TripleLift

The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
Kimberly Smith | TrustRadius Reviewer

Return on Investment

N.Rich

  • Huge ROI for campaigns with products attached
  • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
  • Allows us to standardize our ABM marketing efforts across multiple campaigns.
Matthew Smith | TrustRadius Reviewer

TripleLift

  • Increases reach and budgets for more revenue.
  • Provides new formats to diversify media mix.
  • Margins are a bit high, decreasing ROI.
Kimberly Smith | TrustRadius Reviewer

Pricing Details

N.Rich

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

TripleLift

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

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