N.Rich vs. TripleLift

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
N.Rich
Score 10.0 out of 10
N/A
The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.N/A
TripleLift
Score 9.0 out of 10
N/A
TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.N/A
Pricing
N.RichTripleLift
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
N.RichTripleLift
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
N.RichTripleLift
Top Pros
Top Cons
Best Alternatives
N.RichTripleLift
Small Businesses
Leadfeeder
Leadfeeder
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 8.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.5 out of 10
AdSense
AdSense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
N.RichTripleLift
Likelihood to Recommend
10.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
N.RichTripleLift
Likelihood to Recommend
N.Rich
Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
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Triplelift
TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap.
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Pros
N.Rich
  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
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Triplelift
  • Great Support team.
  • Custom made ad formats to drive exposure.
  • Very competitive CPMs.
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Cons
N.Rich
  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
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Triplelift
  • Reporting not very granular.
  • Not enough data integrations on the exchange.
  • PMPs on the platforms are expensive compared to the open exchange.
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Alternatives Considered
N.Rich
NRich is clearly superior in terms of efficiency and overall customer reach.
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Triplelift
The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory.
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Return on Investment
N.Rich
  • Huge ROI for campaigns with products attached
  • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
  • Allows us to standardize our ABM marketing efforts across multiple campaigns.
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Triplelift
  • Increases reach and budgets for more revenue.
  • Provides new formats to diversify media mix.
  • Margins are a bit high, decreasing ROI.
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ScreenShots