What users are saying about
141 Ratings
5 Ratings
141 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

NetBase

Best suited to processing large volumes of social media mentions. As with any social analysis tool, a degree of expertise and understanding of social media platforms, audience trends etc. is important to get the most out of the tool, so an "expert user" approach should be prioritised over making it accessible to lots of people with minimal training. The pricing model is particularly suitable for a small number of users who are likely to be looking at a large number of brands/topics.
Scott Thompson | TrustRadius Reviewer

SocialPilot

It is very well suited in agencies or organizations where a number of people will be creating content but a few will be editing and scheduling. Especially if you work with external organizations and manage their social media channels. I would recommend it for non-profits as well, or organizations that utilize a team of volunteers for content creation.
Josh Walker | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

NetBase
7.8
SocialPilot
Boolean keyword searches
NetBase
7.0
SocialPilot
Filtering out noise/spam
NetBase
7.0
SocialPilot
Sentiment analysis
NetBase
8.0
SocialPilot
Broad channel coverage
NetBase
9.0
SocialPilot

Publishing

NetBase
8.5
SocialPilot
10.0
Content planning and scheduling
NetBase
9.0
SocialPilot
10.0
Audience targeting
NetBase
8.0
SocialPilot
Content optimization
NetBase
8.0
SocialPilot
Workflow management
NetBase
9.0
SocialPilot
10.0

Engagement

NetBase
8.3
SocialPilot
8.0
Automated routing and prioritization
NetBase
8.0
SocialPilot
Customer interaction histories
NetBase
8.0
SocialPilot
Bulk actions
NetBase
9.0
SocialPilot
8.0

Marketing

NetBase
8.4
SocialPilot
7.5
Lead generation
NetBase
9.0
SocialPilot
Content marketing
NetBase
8.0
SocialPilot
10.0
Paid media management
NetBase
9.0
SocialPilot
5.0
Campaigns and promotions
NetBase
7.5
SocialPilot

Channel coverage/integration

NetBase
8.4
SocialPilot
10.0
Twitter
NetBase
8.5
SocialPilot
10.0
Facebook
NetBase
8.5
SocialPilot
10.0
LinkedIn
NetBase
8.5
SocialPilot
10.0
Google+
NetBase
8.5
SocialPilot
Instagram
NetBase
8.5
SocialPilot
10.0
Pinterest
NetBase
8.0
SocialPilot
YouTube
NetBase
8.5
SocialPilot

Reporting/analytics

NetBase
8.7
SocialPilot
10.0
Campaign success analytics
NetBase
9.0
SocialPilot
10.0
Real-time tracking
NetBase
9.0
SocialPilot
Competitor analysis
NetBase
8.0
SocialPilot

Account management

NetBase
8.0
SocialPilot
10.0
Role-based user permissions & privileges
NetBase
9.0
SocialPilot
10.0
Mobile access
NetBase
7.0
SocialPilot
10.0

Pros

NetBase

  • Ease of reporting, conversation analysis, easy to build dashboards that give quick glimpses of the conversation/topic and allow you to drill down as needed.
  • Accurate sentiment driven triggered alerts let you keep your pulse on the conversation.
  • Topic setup is easy. Topics are easy to set up and advanced Boolean search functionality enables the use of wildcards to enhance topics.
  • Data access is outstanding. With 27 months of historical data built in and access to firehose data for social media platforms, data acquisition is second to none.
Ted Tagalakis | TrustRadius Reviewer

SocialPilot

  • The analytics feature is fairly well-laid out and is easy for clients to understand their reports
  • When you start drafting a post, you can tweak the individual social platform posts without affecting the others. This saves a lot of time.
  • The ability to have contributors create drafts that must be approved by a manager is fantastic and very user-friendly. It's also not an add-on or extra cost like other tools.
Josh Walker | TrustRadius Reviewer

Cons

NetBase

  • NetBase has implemented many changes recently, but did not keep us informed. A newsletter or something like that would help.
  • I noticed a couple of problems with the data, but I was told they were due to "glitches" which was not very helpful.
  • We find a lot of repeats of the same exact posts, which seems odd and skews the data.
Melissa Schwartz | TrustRadius Reviewer

SocialPilot

  • The interface is kind of outdated, but easy to get around
Josh Walker | TrustRadius Reviewer

Likelihood to Renew

NetBase

NetBase 8.1
Based on 88 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Usability

NetBase

NetBase 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Performance

NetBase

NetBase 9.5
Based on 6 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Support Rating

NetBase

NetBase 9.1
Based on 11 answers
Our NetBase support team is always there for us and has never let us down. They are willing to roll up their sleeves and dive into any issue or complex business problem that we are looking to solve.
Ted Tagalakis | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Implementation Rating

NetBase

NetBase 9.6
Based on 4 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

SocialPilot

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase

We've used several different social media tools, and Netbase is by far the best. It's easy to understand (after a topic is set up), easy to export and looks very clean for client presentations. With Radian 6, we got a word cloud, but had to create any other graphs and visuals by hand since they only exported to an Excel. It was the same with Simply Measured, the reporting was just ugly and unpresentable to clients. Visible Intelligence was just inaccurate, and kept pulling in spam posts that were full of porn
Sarah Flagg | TrustRadius Reviewer

SocialPilot

Josh Walker | TrustRadius Reviewer

Return on Investment

NetBase

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

SocialPilot

  • SocialPilot has helped us become more efficient in social media scheduling for our clients
  • It has reduced the amount of time it takes to draft content as well as get approval from clients
Josh Walker | TrustRadius Reviewer

Screenshots

Pricing Details

NetBase

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

NetBase Editions & Modules

Additional Pricing Details

SocialPilot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$30*

* per month - Manage 25 Social Media Accounts

SocialPilot Editions & Modules

Edition
Professional Plan$301
Small Team Plan$502
Agency Plan$1003
  1. per month - Manage 25 Social Media Accounts
  2. per month - Manage 50 Social Media Accounts
  3. per month - Manage 100 Social Media Accounts
Additional Pricing Details
Start with an Individual Plan at just $8.33/month (Billed annually). This allows social media marketers to manage up to 5 social media accounts, publish 50 posts a day, and discover curated content.

Rating Summary

Likelihood to Recommend

NetBase
8.5
SocialPilot
10.0

Likelihood to Renew

NetBase
8.1
SocialPilot

Usability

NetBase
9.0
SocialPilot

Performance

NetBase
9.5
SocialPilot

Support Rating

NetBase
9.1
SocialPilot

Implementation Rating

NetBase
9.6
SocialPilot

Add comparison