Likelihood to Recommend
If you're operating a social media campaign across several platforms (Facebook, Twitter, LinkedIn, etc) This can really help, because it streamlines everything. Everybody is on the same page, and it tailors your organization to each user, so it's pretty easy to navigate once you have your footing. Really helps our social media manager out.
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Salesforce Marketing Cloud Social Studio is a very good option for publishing administration, following digital marketing campaings performance and results, social listening an monitoring your brand image in social media and other digital media. It has good features for engagement, but falls a little short for customer service. I'm surre it would work much better integrated with Salesforce as a CRM, but we use another CRM platform and it was not possible to integrate.
Read full review Pros It's super clean and easy to use. From a client perspective, they like it because they can create their own news topics and share it with their internal audiences The newest update lets you look at channels from other countries to see what current trends are globally With the latest release, you can also post to LinkedIn and to groups on LinkedIn and Facebook – which makes it super easy for sharing content. Read full review The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence. Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs. Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases. The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone. A keyword can be edited quickly to tailor the needs and the results were quick. Read full review Cons It's a saturated market – there's a lot of programs like these, so while it's fun and easy to use, there's a lot of other apps like this. They'll need to innovate if they really want to stand out Their website isn't exactly trustworthy – this is a weird complaint, but the site loads strange and doesn't look...legitimate, I guess. It's a hard sell with some people. Loading is sometimes an issue – sometimes it's slower than others. Read full review Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own Read full review Likelihood to Renew
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Read full review Usability
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Read full review Reliability and Availability
The platform is rarely down
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No issues with performance.
Read full review Support Rating
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
Read full review Online Training
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Read full review Implementation Rating
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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In every comparison, Radian6 has stood as the better value for our money in terms of breadth of the results, accuracy, historic data, range of sources, influencer detection and categorization, and pricing model. We make sure that every year we compare every available platform in the market to ensure we are not missing any key functionalities, but Radian6 beats other competitors every time.
Read full review Return on Investment Keeps our clients happy – this is first and foremost. They can see the effectiveness of their campaigns Helps us analyze our clicks – we can tell where our users are going, what they react to, and what they're looking at most Streamlines our workload – it makes the whole process much faster, so we can worry about other things and tackle other projects. Read full review I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it. Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy. Read full review ScreenShots