Nielsen Attribution (formerly Visual IQ)
2 Ratings
Piwik PRO
3 Ratings

Nielsen Attribution (formerly Visual IQ)

2 Ratings
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Score 1 out of 100

Based on 2 reviews and ratings

Piwik PRO

3 Ratings
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Score 9.1 out of 100

Based on 3 reviews and ratings

Likelihood to Recommend

Nielsen Attribution (formerly Visual IQ)

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
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Piwik PRO

I cannot say much about it because we don't have a lot of specific scenarios where we're using it and it applies only to our industry. It's obviously great for tracking the customer journey and to keep track of all relevant numbers. We didn't have much experience with marketing campaigns before we founded our company so with Piwik PRO we learn a lot about the effects of different actions.

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

Nielsen Attribution (formerly Visual IQ)

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
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Piwik PRO

  • Dashboard looks awesome.
  • Creating reports.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Nielsen Attribution (formerly Visual IQ)

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
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Piwik PRO

  • Design of their website.
  • Transparent pricing.

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Anonymous | TrustRadius Reviewer
Verified User
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Support Rating

Nielsen Attribution (formerly Visual IQ)

No score
No answers yet
No answers on this topic

Piwik PRO

Piwik PRO 10.0
Based on 2 answers
We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Nielsen Attribution (formerly Visual IQ)

VisualIQ is 1 of 2 partners only that have access to FB impressions.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
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Piwik PRO

No answers on this topic

Return on Investment

Nielsen Attribution (formerly Visual IQ)

  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.

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Jacob Landsman | TrustRadius Reviewer
Jacob Landsman
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Piwik PRO

  • Positive: We got to know our target group.
  • Positive: We see directly every effect of our actions.

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Anonymous | TrustRadius Reviewer
Verified User
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Screenshots

Nielsen Attribution (formerly Visual IQ)

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Pricing Details

Nielsen Attribution (formerly Visual IQ)

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Piwik PRO

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

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