TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Octopus CRM

    Score8.3 out of 10
    N/AN/A

    $9.99

    per month

    Tracx

    Score7 out of 10
    Enterprise companies (1,001+ employees)
    Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
    Pricing
    Octopus CRMTracx
    Editions & Modules
    Starter
    $9.99
    per month
    Professional
    $14.99
    per month
    Advanced
    $21.99
    per month
    Unlimited
    $39.99
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Octopus CRMTracx
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Octopus CRMTracx
    Lead Management
    Comparison of Lead Management features of Octopus CRM and Tracx
    Feature
    Octopus CRM
    8.0
    1 Ratings
    4% above category average
    Tracx
    -
    Ratings
    Lead nurturing automation8.01 Ratings00 Ratings
    Data quality management8.01 Ratings00 Ratings
    Lead segmentation and distribution8.01 Ratings00 Ratings
    Form Building
    Comparison of Form Building features of Octopus CRM and Tracx
    Feature
    Octopus CRM
    10.0
    1 Ratings
    18% above category average
    Tracx
    -
    Ratings
    Form templates10.01 Ratings00 Ratings
    Best Alternatives
    Octopus CRMTracx
    Small Businesses
    Dealfront
    Score8.4 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    No answers on this topic
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Octopus CRMTracx
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (9 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.3
    (4 ratings)
    User Testimonials
    Octopus CRMTracx
    Likelihood to Recommend
    Octopus CRM
    Automating connection requests is well-suited for those working who work in sales and need to connect with a large volume of people. Not sure of suitability for other professions
    Incentivized
    Read full review
    Tracx
    Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
    Incentivized
    Read full review
    Pros
    Octopus CRM
    • Automates connection requests
    • Allows you to work while connection requests are being sent
    • Tells you when you've already connected with someone
    Incentivized
    Read full review
    Tracx
    • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
    • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
    Incentivized
    Read full review
    Cons
    Octopus CRM
    • Could make functionality of LinkedIn Sales Nav to Octopus easier
    Incentivized
    Read full review
    Tracx
    • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
    • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
    Incentivized
    Read full review
    Likelihood to Renew
    Octopus CRM
    No answers on this topic
    Tracx
    Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
    Incentivized
    Read full review
    Alternatives Considered
    Octopus CRM
    Octopus works hand in hand with LinkedIn Sales Nav. I will save people from leads from Sales Nav and then import those leads into Octopus to automate connection requests
    Incentivized
    Read full review
    Tracx
    I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
    Incentivized
    Read full review
    Return on Investment
    Octopus CRM
    • I've been able to book some meetings from people I've connected with on Octopus, positively impacting my sales metrics and my companies bottom line.
    • Also good to grow my LinkedIn connections to show people I am a face in my industry.
    Incentivized
    Read full review
    Tracx
    • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
    Incentivized
    Read full review
    ScreenShots

    Tracx Screenshots

    Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.