Oracle Content Marketing (Compendium), legacy vs. Outgrow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Oracle Content Marketing (Compendium), legacy
Score 9.6 out of 10
N/A
Oracle Content Marketing of the Oracle Marketing Cloud, based on technology acquired with Compendium in 2013, was a content marketing solution designed to make it easy to create and distribute compelling content across multiple channels to a targeted audience. The solution enabled users to plan, produce, and deliver engaging content across multiple personas and channels throughout the customer life cycle. Oracle Content Marketing / Compendium solutions were aimed at helping marketers acquire…N/A
Outgrow
Score 9.1 out of 10
Small Businesses (1-50 employees)
Outgrow is designed to enable marketers to easily create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. With Outgrow, marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product…
$25
per month on annual plan
Pricing
Oracle Content Marketing (Compendium), legacyOutgrow
Editions & Modules
No answers on this topic
Freelancer Plan
$25
per month on annual plan
Essentials Plan
$95
per month on annual plan
Business Plan
$600
per month on annual plan
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
Offerings
Pricing Offerings
Oracle Content Marketing (Compendium), legacyOutgrow
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOutgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.
More Pricing Information
Community Pulse
Oracle Content Marketing (Compendium), legacyOutgrow
Top Pros
Top Cons
Features
Oracle Content Marketing (Compendium), legacyOutgrow
Content Creation
Comparison of Content Creation features of Product A and Product B
Oracle Content Marketing (Compendium), legacy
7.2
6 Ratings
10% below category average
Outgrow
8.0
30 Ratings
0% above category average
Ideation6.36 Ratings8.029 Ratings
Approval workflows9.16 Ratings8.115 Ratings
Content collaboration7.66 Ratings8.023 Ratings
Content calendar7.56 Ratings00 Ratings
Network for content licensing/production5.54 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Oracle Content Marketing (Compendium), legacy
6.6
6 Ratings
20% below category average
Outgrow
9.5
35 Ratings
16% above category average
Content hub6.56 Ratings9.525 Ratings
Forms / Gated content6.14 Ratings10.030 Ratings
Embedded CTAs7.15 Ratings10.031 Ratings
Content distribution7.25 Ratings9.11 Ratings
Content promotion6.14 Ratings9.528 Ratings
Content automation6.75 Ratings9.022 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Oracle Content Marketing (Compendium), legacy
6.6
6 Ratings
14% below category average
Outgrow
8.8
36 Ratings
15% above category average
Audience profiling and targeting6.15 Ratings9.026 Ratings
Closed-loop tracking and reporting6.14 Ratings9.528 Ratings
Content performance analytics8.26 Ratings10.033 Ratings
Campaign optimization dashboard6.45 Ratings8.526 Ratings
Competitive analytics6.35 Ratings7.31 Ratings
Best Alternatives
Oracle Content Marketing (Compendium), legacyOutgrow
Small Businesses
Vyond
Vyond
Score 9.1 out of 10
Vyond
Vyond
Score 9.1 out of 10
Medium-sized Companies
Vyond
Vyond
Score 9.1 out of 10
Vyond
Vyond
Score 9.1 out of 10
Enterprises
Vyond
Vyond
Score 9.1 out of 10
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Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Oracle Content Marketing (Compendium), legacyOutgrow
Likelihood to Recommend
6.3
(6 ratings)
9.3
(39 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
9.1
(1 ratings)
Support Rating
10.0
(2 ratings)
9.4
(8 ratings)
Implementation Rating
6.0
(2 ratings)
-
(0 ratings)
User Testimonials
Oracle Content Marketing (Compendium), legacyOutgrow
Likelihood to Recommend
Oracle
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
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Outgrow
Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
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Pros
Oracle
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
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Outgrow
  • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
  • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
  • They ensure that you have a high degree of creativity.
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Cons
Oracle
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
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Outgrow
  • Some of the formulas, if you want to do more complicated quizzes, need their help. You can do simple quizzes easily. I wanted/needed something much more complicated. They did help me out for an additional fee - but it was reasonable.
  • I would love to see more examples of how/why so I can emulate them. Or even a "duplicate" another quiz and use my own words.
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Likelihood to Renew
Oracle
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
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Outgrow
No answers on this topic
Usability
Oracle
It has never been down since we have used this software.
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Outgrow
The software works fast and has an intelligent design
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Support Rating
Oracle
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
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Outgrow
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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Implementation Rating
Oracle
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
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Outgrow
No answers on this topic
Alternatives Considered
Oracle
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
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Outgrow
The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.
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Return on Investment
Oracle
  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
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Outgrow
  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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ScreenShots

Oracle Content Marketing (Compendium), legacy Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

Outgrow Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of