Outgrow vs. Wishpond Propel IQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Outgrow
Score 9.7 out of 10
Small Businesses (1-50 employees)
Outgrow enables marketers to create calculators, recommendations, quizzes and polls to better acquire, qualify, and monetize leads. Outgrow is designed so marketers can build these tools without a developer or a designer in minutes. Common Examples of interactive content that you can build with Outgrow include: ROI calculators Cost Calculators Sales lift calculators Graders Knowledge tests Fun quizzes Product recommendations
$22
per month per user
Wishpond Propel IQ
Score 1.5 out of 10
N/A
Wishpond's Propel IQ marketing automation platform is designed to make it easy to generate, manage and nurture leads. Business users can automatically score and segment leads into lists based on activity and personal details. They can also send personalized emails after interest is shown in their products or to reach out after a period of inactivity. Wishpond has a number of tools including: Landing Pages, Website Popups, Forms, Contests & Promotions, Marketing Automation, Email…
$69
per month
Pricing
OutgrowWishpond Propel IQ
Editions & Modules
Freelancer Plan
$22
per month per user
Freelancer Pro
$45
per month per user
Essentials Plan
$115
per month for 3 users
Business Plan
$720
per month
Enterprise Plan
Custom Pricing
Agency Plan
Custom Pricing
per Client
Basic
$69
per month
Pro
$119
per month
Growth
$199
per month
Offerings
Pricing Offerings
OutgrowWishpond Propel IQ
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOutgrow also offers the option to build interactive content including calculators, quizzes, recommendations, polls and graded tests for clients. Pricing varies based on the number of experiences built and the complexity of each experience.Yearly plans are 36% off.
More Pricing Information
Community Pulse
OutgrowWishpond Propel IQ
Top Pros
Top Cons
Features
OutgrowWishpond Propel IQ
Content Creation
Comparison of Content Creation features of Product A and Product B
Outgrow
8.0
30 Ratings
1% below category average
Wishpond Propel IQ
-
Ratings
Ideation8.029 Ratings00 Ratings
Approval workflows8.115 Ratings00 Ratings
Content collaboration8.023 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Outgrow
9.5
35 Ratings
16% above category average
Wishpond Propel IQ
-
Ratings
Content hub9.525 Ratings00 Ratings
Forms / Gated content10.030 Ratings00 Ratings
Embedded CTAs10.031 Ratings00 Ratings
Content distribution9.11 Ratings00 Ratings
Content promotion9.528 Ratings00 Ratings
Content automation9.022 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Outgrow
8.8
36 Ratings
12% above category average
Wishpond Propel IQ
-
Ratings
Audience profiling and targeting9.026 Ratings00 Ratings
Closed-loop tracking and reporting9.528 Ratings00 Ratings
Content performance analytics10.033 Ratings00 Ratings
Campaign optimization dashboard8.526 Ratings00 Ratings
Competitive analytics7.31 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Outgrow
-
Ratings
Wishpond Propel IQ
1.4
10 Ratings
138% below category average
WYSIWYG email editor00 Ratings1.27 Ratings
Dynamic content00 Ratings1.19 Ratings
Ability to test dynamic content00 Ratings1.19 Ratings
Landing pages00 Ratings1.28 Ratings
A/B testing00 Ratings1.110 Ratings
Mobile optimization00 Ratings1.29 Ratings
Email deliverability reporting00 Ratings2.48 Ratings
List management00 Ratings2.210 Ratings
Triggered drip sequences00 Ratings1.19 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Outgrow
-
Ratings
Wishpond Propel IQ
1.1
10 Ratings
147% below category average
Lead nurturing automation00 Ratings1.19 Ratings
Lead scoring and grading00 Ratings1.110 Ratings
Data quality management00 Ratings1.18 Ratings
Automated sales alerts and tasks00 Ratings1.17 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Outgrow
-
Ratings
Wishpond Propel IQ
1.3
9 Ratings
139% below category average
Social sharing and campaigns00 Ratings1.39 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Outgrow
-
Ratings
Wishpond Propel IQ
2.1
9 Ratings
110% below category average
Standard reports00 Ratings2.19 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Outgrow
-
Ratings
Wishpond Propel IQ
1.1
9 Ratings
146% below category average
API00 Ratings1.27 Ratings
Role-based workflow & approvals00 Ratings1.26 Ratings
Customizability00 Ratings1.18 Ratings
Integration with Salesforce.com00 Ratings1.03 Ratings
Best Alternatives
OutgrowWishpond Propel IQ
Small Businesses
Vyond
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Score 8.7 out of 10
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Score 8.8 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OutgrowWishpond Propel IQ
Likelihood to Recommend
9.3
(39 ratings)
1.1
(10 ratings)
Usability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.4
(4 ratings)
1.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
OutgrowWishpond Propel IQ
Likelihood to Recommend
Outgrow
Well suited: When you want (potential) customers to quickly determine if your product or service is right for them. I noticed that we could make a very honest calculation tool that shows how quickly our car sharing service is beneficial to customers. These types of calculations are difficult to convey in text. Less appropriate: The length of your calculation has to be in line with what the engagement people have with your product or service. We want to determine if a shared car is interesting, so we don't want 10+ questions. But if you're selling a house you can include more questions.
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Wishpond
It's a great platform if you're looking for something to run contests that provide leads and drive user engagement, but if they also incorporated social media management and scheduling, Wishpond would be a 10 by far. It's definitely worth looking into specifically for running contests throughout the year, for a wide variety of companies and industries.
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Pros
Outgrow
  • Outgrow provides a comprehensive knowledge base, which allows you to quickly become adept at using their platform.
  • They don't make any assumptions. When your quiz or calculator is ready to go live, they offer you an in-depth checklist of ideas to promote it.
  • They ensure that you have a high degree of creativity.
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Wishpond
  • Very small learning curve, thanks to wonderful real-time tutorials and help, and drag-and-drop editors.
  • Easy to navigate - there are only 3 main sections of the site (content, lists, and emails).
  • Excellent customer service. I've always gotten prompt answers to any questions I've had.
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Cons
Outgrow
  • Some of the formulas, if you want to do more complicated quizzes, need their help. You can do simple quizzes easily. I wanted/needed something much more complicated. They did help me out for an additional fee - but it was reasonable.
  • I would love to see more examples of how/why so I can emulate them. Or even a "duplicate" another quiz and use my own words.
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Wishpond
  • They added keywords to campaigns we'd specifically said not to.
  • They should tweak campaigns with a 0.06 ROAS.
  • They should provide the services that are promised.
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Usability
Outgrow
The software works fast and has an intelligent design
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Wishpond
No answers on this topic
Support Rating
Outgrow
Support is very responsive and is quick to respond to questions and problems. Outgrow sometimes changes their pricing and plan structures and add/remove options without properly relaying the info to customers. They could do a better job with communications and being upfront with the pricing plans people sign up for.
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Wishpond
There is no support at Wishpond. I contacted my project manager's manager over a week ago without a reply. When I responded to the automated 'How is your experience' email saying how awful it was there was no follow-up. When I had trouble and had to escalate things it resulted in some new procedures being put in place that changed nothing and they never checked in to see if things were fixed.
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Alternatives Considered
Outgrow
The previous tools we used had no ability to make numerical calculators and limited logic jump features within surveys (if someone answers question one a particular way, skip question two, etc.) and more limited ability to direct people toward different outcomes based on how they answered questions in the surveys. Many of them didn’t have native integrations with Marketo either. These were critical features that we needed so we decided to switch to outgrow.
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Wishpond
We choose Wishpond as our first option since we were a startup e-commerce. Klaviyo was a little bit expensive for us and Wishpond really suits pretty well in our budget. Besides, if you don't have so many clients, at a first glance, there are a lot of features that would not be taken advantage of. That is why Wishpond was a better option when we started.
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Return on Investment
Outgrow
  • Outgrow has helped me sell more life insurance through the use of interactive calculators.
  • Outgrow has helped me attract more referral partners thus helping my agency grow.
  • Outgrow saved my agency money because I was able to cancel subscriptions to other services which offered fewer features.
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Wishpond
  • Negative google ROI.
  • A few conversions in September on paid social then none - negative ROI.
  • Between ad spend and Wishpond fees every month is negative ROI. Can’t wait until I can get out of this contract.
  • Emails don’t perform as well as my own for open rates or clicks.
Read full review
ScreenShots

Outgrow Screenshots

Screenshot of Results Page of a Calculator with Lead Generation form and CTAScreenshot of Analytics Tab: Funnel Visualization of a Completed QuizScreenshot of

Wishpond Propel IQ Screenshots

Screenshot of Mobile-responsive Landing Pages, optimized with A/B split tests.Screenshot of Leads Insights - Displays their website activity, emails they’ve opened, etc.Screenshot of Personalized emails to Leads based on their activity and personal detail.Screenshot of Website popup forms to convert leads.Screenshot of Facebook Sweepstakes, Photo Contests, and Instagram Hashtag Contests.