Remarkety vs. Twitter Ads

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Remarkety
Score 9.2 out of 10
N/A
N/A
$200
per month
Twitter Ads
Score 6.6 out of 10
N/A
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
Pricing
RemarketyTwitter Ads
Editions & Modules
Remarkety
$25.00
per month
No answers on this topic
Offerings
Pricing Offerings
RemarketyTwitter Ads
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
RemarketyTwitter Ads
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Remarkety
8.0
1 Ratings
8% above category average
Twitter Ads
-
Ratings
Data Transfer8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Remarkety
9.9
4 Ratings
23% above category average
Twitter Ads
-
Ratings
Ad campaign creation10.04 Ratings00 Ratings
Ad deployment10.04 Ratings00 Ratings
Display advertising10.04 Ratings00 Ratings
Ad display and retargeting segmentation10.04 Ratings00 Ratings
Sequence targeting9.54 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Remarkety
9.4
4 Ratings
18% above category average
Twitter Ads
-
Ratings
Ad dashboards9.14 Ratings00 Ratings
Ad performance reports10.04 Ratings00 Ratings
Ad conversion tracking10.04 Ratings00 Ratings
Ad attribution reporting10.04 Ratings00 Ratings
Cross-channel ad management7.52 Ratings00 Ratings
Ad forecasting and optimization10.02 Ratings00 Ratings
Best Alternatives
RemarketyTwitter Ads
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Sprinklr Marketing
Sprinklr Marketing
Score 7.2 out of 10
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User Ratings
RemarketyTwitter Ads
Likelihood to Recommend
9.5
(4 ratings)
7.3
(36 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
RemarketyTwitter Ads
Likelihood to Recommend
Remarkety
If Remarkety can be integrated with your website I would 10/10 recommend it every time. They have great reporting features and offer different options for automation campaigns or you can even create your own custom automation campaigns. If you are only using it for newsletters you'll still see benefits but it's not going to be near as beneficial unless you add in automation.
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Twitter
I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
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Pros
Remarkety
  • Abandoned shopping cart automation.
  • Targeted remarketing across social media and search.
  • Email campaigns and behavior-based automation.
  • Reporting.
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Twitter
  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
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Cons
Remarkety
  • The results from multiple emails cannot combine within a campaign.
  • The order history is lost when customer email has been updated.
  • Clunky dashboard.
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Twitter
  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
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Likelihood to Renew
Remarkety
No answers on this topic
Twitter
Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
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Usability
Remarkety
No answers on this topic
Twitter
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
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Alternatives Considered
Remarkety
Remarkety has many more features compared to Mailchimp. The integration to my webshop was extremely easy to set up and I like to use the interface from Remarkety. You get lots of predefined trigger points for your automation and building email templates is just as easy as it was with Mailchimp.
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Twitter
Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
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Return on Investment
Remarkety
  • More transactions
  • Higher Order Value
  • More Returning Customers
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Twitter
  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
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ScreenShots