RO Innovation vs. SocialHP (Social HorsePower)

BL is great is you're going from a manual process to something more sophisticated. I'm not sure what the competitive landscape looks like with regards to Reference Software nowadays, but when we were evaluating a few years ago, BL was ahead of all other vendors in terms of functionality and integrations with SFDC

Incentivized

To outreach, a broad audience like marketing products, news, and upcoming event details can be shared and reached to a broad level. It helps to get more voice advocacy in social media successfully.

Incentivized

• The system provides more visibility into available references and prevents references from being over-used. It allows the client (reference) to choose how often they can be contacted in a given time period and provides a closed-loop feedback mechanism to make sure the client is providing positive responses.
• Allows account executives (sales people) to easily request references based on: product Used, customer vertical, location, account size, expertise, etc.
• Uses a “Five Star” method to show how relevant the answers are when a results are returned from a search.

• SocialHP sufficiently amplifies a message, by providing clients with the exact content they require.
• Content gets managed on different social sites, which allows universal audience coverage.
• Finally, SocialHP acts as a brand ambassador, a formal social method through the monitored content flow.

Incentivized

• Unintuitive user interface
• Defensive meetings with Upland RO Innovation staff when requests for improvements are shared
• Searching features are clunky, outdated, and unhelpful

Incentivized

• YouTube integration.
• Instagram Integration.
• Pinterest Integration.

Incentivized

Boulder Logic is just so easy and is in Salesforce

Incentivized

No known issues

No known issues

The process of asking each reference how often they’d be willing to be contacted was the biggest task.
We made assumptions for current clients, and ask each new client once they become a customer.
Along with which specific skill-set they’d be willing to be a reference

While I was one of the decision makers in this process, I didn't sit on the demos for the other providers (I was brought in further in the sales process). My understanding from my team was that BL was much more configurable and support more robust integrations that the competitors

Incentivized

SocialHP helps in coordinating different social sites, by creating posts that are influential and competent. SocialHP also makes the identification of high performance, which makes them conduct the marketing role efficiently. Again, SocialHP focuses on improving the marketing reach, through organic posting and content creation. Finally, SocialHP ensures that all social media channels are included and content marketing conducted.

Incentivized

• Lack of ability to implement references program
• Stalled deployment of program

Incentivized

• It drive more potential as a business.
• Enhances business outreach globally.

Incentivized