41 Ratings
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Score 7.6 out of 100
Top Rated
513 Ratings
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Score 7.9 out of 100

Feature Set Ratings

    Email & Online Marketing

    Sailthru

    Feature Set Not Supported
    N/A
    6.9

    Salesforce Marketing Cloud Email Studio

    69%
    Salesforce Marketing Cloud Email Studio ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    8.4
    84%
    44 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Landing pages

    N/A
    0 Ratings
    4.1
    41%
    2 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    44 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.3
    73%
    2 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.0
    80%
    6 Ratings

    List management

    N/A
    0 Ratings
    7.5
    75%
    3 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    6.7
    67%
    3 Ratings

    Reporting & Analytics

    Sailthru

    Feature Set Not Supported
    N/A
    4.3

    Salesforce Marketing Cloud Email Studio

    43%
    Salesforce Marketing Cloud Email Studio ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Standard reports

    N/A
    0 Ratings
    4.9
    49%
    3 Ratings

    Custom reports

    N/A
    0 Ratings
    2.7
    27%
    2 Ratings

    Attribute Ratings

    • Sailthru is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Sailthru and Salesforce Marketing Cloud Email Studio are tied in 1 area: Support Rating

    Likelihood to Recommend

    7.7

    Sailthru

    77%
    21 Ratings
    7.3

    Salesforce Marketing Cloud Email Studio

    73%
    67 Ratings

    Likelihood to Renew

    10.0

    Sailthru

    100%
    7 Ratings
    8.9

    Salesforce Marketing Cloud Email Studio

    89%
    18 Ratings

    Usability

    Sailthru

    N/A
    0 Ratings
    7.8

    Salesforce Marketing Cloud Email Studio

    78%
    2 Ratings

    Availability

    Sailthru

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    2 Ratings

    Performance

    Sailthru

    N/A
    0 Ratings
    2.0

    Salesforce Marketing Cloud Email Studio

    20%
    4 Ratings

    Support Rating

    1.0

    Sailthru

    10%
    2 Ratings
    1.0

    Salesforce Marketing Cloud Email Studio

    10%
    10 Ratings

    Implementation Rating

    Sailthru

    N/A
    0 Ratings
    7.9

    Salesforce Marketing Cloud Email Studio

    79%
    4 Ratings

    Product Scalability

    Sailthru

    N/A
    0 Ratings
    9.0

    Salesforce Marketing Cloud Email Studio

    90%
    1 Rating

    Likelihood to Recommend

    CM Group

    Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
    Read full review

    Salesforce

    It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
    Read full review

    Pros

    CM Group

    • Personalization - one of the most important things you can utilize when emailing people.
    • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
    • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
    Read full review

    Salesforce

    • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
    • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
    • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
    Read full review

    Cons

    CM Group

    • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
    • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
    • Can't set up automated data dumps to an email address, has to be sent via API.
    Read full review

    Salesforce

    • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
    • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
    Read full review

    Pricing Details

    Sailthru

    Starting Price

    Editions & Modules

    Sailthru editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Salesforce Marketing Cloud Email Studio

      Starting Price

      $400 per month

      Editions & Modules

      Salesforce Marketing Cloud Email Studio editions and modules pricing
      EditionModules
      Basic$4001
      Pro$12502
      Corporate$37503
      EnterpriseRequest a quote Priced based on contact and message volume4

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Every license includes two-day response time, our customer support community, interactive webinars, events, guided journeys, and more.

      Likelihood to Renew

      CM Group

      The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
      Read full review

      Salesforce

      Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
      Read full review

      Usability

      CM Group

      No answers on this topic

      Salesforce

      I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
      Read full review

      Reliability and Availability

      CM Group

      No answers on this topic

      Salesforce

      Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
      Read full review

      Performance

      CM Group

      No answers on this topic

      Salesforce

      This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account. Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud. I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target. Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
      Read full review

      Support Rating

      CM Group

      Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
      Read full review

      Salesforce

      They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
      Read full review

      Implementation Rating

      CM Group

      No answers on this topic

      Salesforce

      Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
      Read full review

      Alternatives Considered

      CM Group

      Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
      Read full review

      Salesforce

      I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
      Read full review

      Scalability

      CM Group

      No answers on this topic

      Salesforce

      We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
      Read full review

      Return on Investment

      CM Group

      • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
      • It's much easier to analyze transactional campaigns than our previous ESP.
      • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
      Read full review

      Salesforce

      • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
      • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
      • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
      Read full review

      Screenshots

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