94 Ratings
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Score 8.3 out of 100
1 Rating
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Score 10 out of 100

Attribute Ratings

  • SessionM is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.2

Salesforce Marketing Cloud Interaction Studio

82%
46 Ratings
10.0

SessionM

100%
1 Rating

Likelihood to Renew

10.0

Salesforce Marketing Cloud Interaction Studio

100%
5 Ratings

SessionM

N/A
0 Ratings

Usability

9.0

Salesforce Marketing Cloud Interaction Studio

90%
8 Ratings

SessionM

N/A
0 Ratings

Availability

10.0

Salesforce Marketing Cloud Interaction Studio

100%
4 Ratings

SessionM

N/A
0 Ratings

Performance

9.9

Salesforce Marketing Cloud Interaction Studio

99%
4 Ratings

SessionM

N/A
0 Ratings

Support Rating

7.6

Salesforce Marketing Cloud Interaction Studio

76%
14 Ratings

SessionM

N/A
0 Ratings

In-Person Training

5.0

Salesforce Marketing Cloud Interaction Studio

50%
1 Rating

SessionM

N/A
0 Ratings

Implementation Rating

9.6

Salesforce Marketing Cloud Interaction Studio

96%
6 Ratings

SessionM

N/A
0 Ratings

Ease of integration

7.0

Salesforce Marketing Cloud Interaction Studio

70%
1 Rating

SessionM

N/A
0 Ratings

Product Scalability

9.8

Salesforce Marketing Cloud Interaction Studio

98%
2 Ratings

SessionM

N/A
0 Ratings

Vendor post-sale

8.0

Salesforce Marketing Cloud Interaction Studio

80%
1 Rating

SessionM

N/A
0 Ratings

Vendor pre-sale

10.0

Salesforce Marketing Cloud Interaction Studio

100%
1 Rating

SessionM

N/A
0 Ratings

Likelihood to Recommend

Salesforce

Salesforce Marketing Cloud is particularly well suited for automated marketing that includes multiple touch points like email, SMS, etc., where we need to automatically send triggered messages to customers based on their behavior or recommend products by sending personalized messages. It is a great tool that allows us to easily create and manage campaigns and to track and analyze customer behavior in order to optimize the campaign.
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SessionM

SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.
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Pros

Salesforce

  • Evergage plays nicely with most code frameworks and has been very stable. The only situation in which we could not (yet) find a way to use Evergage is in conjunction with Handlebars.js templates.
  • Enterprise-level data security considerations are well-handled by Evergage. Trust me... as a top-level PCI compliant company that builds travel loyalty solutions for major US banks, we have no greater concern than data security.
  • "No flicker" synchronous integration is a VERY important feature Evergage offers -- I'm unsure if any other competitors offer the same as I think Evergage has a patent on this. So when the webpage loads, users don't see the original page contents flash before being replaced with personalized/alternate contents.
  • The powerful user interface is easy-to-use and comes in two flavors: a more traditional CMS-style "admin" view and an on-page WYSIWYG view.
  • Test use cases in the browser prior to going live.
  • It's easy to build and measure A/B/n tests, either as rule-based tests, or as % split testing.
  • I love the ability to create user segments based on "sentence-style" logic structures that incorporates actions, KPIs, even third-party data.
  • Evergage is built to accommodate everyone from non-technical users to coders. Use the WYSIWYG editor to bring things to life, build complex front-end use cases with Javascript/JQuery, or use the API for control from the server side.
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SessionM

  • Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
  • Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
  • Loyalty management & CRM: creating and managing a program that runs consistently across the system.
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Cons

Salesforce

  • Some of the reporting functionality could use some work, but they are making vast improvements.
  • The catalog user interface for available promotable items could benefit from the ability to customize the viewable columns and add filtering.
  • The amount of time that Evergage considers a user's session to be active could be increased. I find myself having to log back into the tool multiple times throughout the day, as I will leave the tool to check emails and during that time, I get logged out.
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SessionM

  • Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.).
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Pricing Details

Salesforce Marketing Cloud Interaction Studio

Starting Price

$199 per month

Editions & Modules

Salesforce Marketing Cloud Interaction Studio editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    SessionM

    Starting Price

    Editions & Modules

    SessionM editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Salesforce

      When you first engage with Evergage you have to make a choice on how you're going to use and deploy their product. Are you going to use it for, as is my case, an "in-app" deployment for your SaaS application or for your public facing website. We elected to use it for "in-app" first so we could build knowledge and have a measure of churn reduction. We've done well enough that we're developing a strategy for use on our public facing website now for better lead building and qualification. We're about to double our engagement with Evergage essentially. Evergage has been incredibly responsive. They use great customer service tools and eventually gave us our own account manager. As an IT person, once setup, I intentionally worked to remove myself from the product as a support means so our customer service people are working directly with Evergage and great things are happening. Evergage has just been constantly improving for the better.
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      SessionM

      No answers on this topic

      Usability

      Salesforce

      You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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      SessionM

      No answers on this topic

      Reliability and Availability

      Salesforce

      We have never experienced an availability issue and the Evergage Javascript beacon loads very quickly with virtually no impact on page load times.
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      SessionM

      No answers on this topic

      Performance

      Salesforce

      Evergage is quick loading and very responsive. We always have concerns about page load time and the integration of Evergage with our websites has never once caused any issue in this regard.
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      SessionM

      No answers on this topic

      Support Rating

      Salesforce

      It would be a full 10 except for a couple of times when it took over a week to get a response. Otherwise they are very responsive, very knowledgeable and very helpful. They really have a great team overall, not just support but even account reps are always eager to help and provide ideas and best practices.
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      SessionM

      No answers on this topic

      In-Person Training

      Salesforce

      Training program is not very well established. There is very little documentations. More often than not it's in-person training. I wish there were more video tutorials so that somebody can learn the system quickly. Their documentation is very much like an RFP. Long and very technichal. They should definitly improve on this area.
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      SessionM

      No answers on this topic

      Implementation Rating

      Salesforce

      From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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      SessionM

      No answers on this topic

      Alternatives Considered

      Salesforce

      Appcues - I like them. Very easy to use, which is the one main advantage they have over Evergage. That said their simplicity means the tool is limited in what it can do compared to Evergage. Plus Evergage's data logging capabilities in addition to messaging make it more useful for my needs.
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      SessionM

      SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.
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      Scalability

      Salesforce

      We are using it for millions of visitors every months
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      SessionM

      No answers on this topic

      Return on Investment

      Salesforce

      • Positive: allows better functionality without hiring or diverting a whole team of developers, which would be extremely costly.
      • Positive: fits into our existing campaign structure neatly without needing a complicated separate process.
      • Positive: support has been excellent and responsive, quickly aiding and resolving problems.
      • Negative: can be too powerful, leading to campaigns that break if they are not thoroughly checked before deployment. Also, can become a crutch acting as merely a content management system when it's segmentation capabilities are not understood or explored.
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      SessionM

      • Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests.
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