141 Ratings
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Score 6.7 out of 100
23 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Salesforce Social Studio

If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research is good for identifying keywords and topics that are being talked about on social media. We mostly use it for social listening, audience insights, and benchmarking. There's a fair amount of customization that you can set up for the different dashboards and reports. They can be a little difficult (not very intuitive) to set up, but once you get them set up, you can save them for the future and won't have to worry about setting them up again. I've used different social listening platforms in the past, and this one is about on par with the others. However, I like using Sprinklr Modern Research, as we already use Sprinklr for our paid and organic efforts. So it's nice to be able to use the same platform for all of our social endeavors.
Jenna Carpentier | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Salesforce Social Studio
8.5
Sprinklr Modern Research
Boolean keyword searches
Salesforce Social Studio
7.0
Sprinklr Modern Research
Filtering out noise/spam
Salesforce Social Studio
7.0
Sprinklr Modern Research
Sentiment analysis
Salesforce Social Studio
10.0
Sprinklr Modern Research
Broad channel coverage
Salesforce Social Studio
10.0
Sprinklr Modern Research

Publishing

Salesforce Social Studio
8.5
Sprinklr Modern Research
Content planning and scheduling
Salesforce Social Studio
10.0
Sprinklr Modern Research
Audience targeting
Salesforce Social Studio
8.0
Sprinklr Modern Research
Content optimization
Salesforce Social Studio
8.0
Sprinklr Modern Research
Workflow management
Salesforce Social Studio
8.0
Sprinklr Modern Research

Engagement

Salesforce Social Studio
7.6
Sprinklr Modern Research
Automated routing and prioritization
Salesforce Social Studio
9.9
Sprinklr Modern Research
Customer interaction histories
Salesforce Social Studio
9.9
Sprinklr Modern Research
Bulk actions
Salesforce Social Studio
3.1
Sprinklr Modern Research

Marketing

Salesforce Social Studio
5.5
Sprinklr Modern Research
Lead generation
Salesforce Social Studio
5.0
Sprinklr Modern Research
Content marketing
Salesforce Social Studio
5.0
Sprinklr Modern Research
Paid media management
Salesforce Social Studio
6.0
Sprinklr Modern Research
Campaigns and promotions
Salesforce Social Studio
6.0
Sprinklr Modern Research

Channel coverage/integration

Salesforce Social Studio
8.1
Sprinklr Modern Research
Twitter
Salesforce Social Studio
9.0
Sprinklr Modern Research
Facebook
Salesforce Social Studio
10.0
Sprinklr Modern Research
LinkedIn
Salesforce Social Studio
10.0
Sprinklr Modern Research
Google+
Salesforce Social Studio
6.8
Sprinklr Modern Research
Instagram
Salesforce Social Studio
8.0
Sprinklr Modern Research
Pinterest
Salesforce Social Studio
6.5
Sprinklr Modern Research
YouTube
Salesforce Social Studio
6.7
Sprinklr Modern Research

Reporting/analytics

Salesforce Social Studio
8.6
Sprinklr Modern Research
Campaign success analytics
Salesforce Social Studio
8.9
Sprinklr Modern Research
Real-time tracking
Salesforce Social Studio
7.0
Sprinklr Modern Research
Competitor analysis
Salesforce Social Studio
9.9
Sprinklr Modern Research

Account management

Salesforce Social Studio
9.5
Sprinklr Modern Research
Role-based user permissions & privileges
Salesforce Social Studio
9.0
Sprinklr Modern Research
Mobile access
Salesforce Social Studio
9.9
Sprinklr Modern Research

Pros

Salesforce Social Studio

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Mahesh Aluvala | TrustRadius Reviewer

Sprinklr Modern Research

  • Provides real-time insights on current events and competitor's strategies
  • Interpretation of customer data
  • Helps in identifying opportunities and building smarter strategies.
Daniel Cooper | TrustRadius Reviewer

Cons

Salesforce Social Studio

  • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
  • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
  • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
Jeremy Cowles | TrustRadius Reviewer

Sprinklr Modern Research

  • It would be nice if the ad setup were in one window instead of following several steps that show different windows.
  • Support is changeable in response; sometimes they respond quickly, sometimes they don't; they need to improve in this aspect to keep users happy.
Fabienne Blanc | TrustRadius Reviewer

Likelihood to Renew

Salesforce Social Studio

Salesforce Social Studio 8.8
Based on 38 answers
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Nicole Swanson | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Usability

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 9 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Reliability and Availability

Salesforce Social Studio

Salesforce Social Studio 9.6
Based on 10 answers
The platform is rarely down
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Performance

Salesforce Social Studio

Salesforce Social Studio 8.4
Based on 10 answers
No issues with performance.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Support Rating

Salesforce Social Studio

Salesforce Social Studio 9.0
Based on 20 answers
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

Sprinklr Modern Research 7.4
Based on 6 answers
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Brittnee Miller | TrustRadius Reviewer

Online Training

Salesforce Social Studio

Salesforce Social Studio 7.6
Based on 6 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Implementation Rating

Salesforce Social Studio

Salesforce Social Studio 9.8
Based on 12 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

No score
No answers yet
No answers on this topic

Alternatives Considered

Salesforce Social Studio

We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX.
Anonymous | TrustRadius Reviewer

Return on Investment

Salesforce Social Studio

  • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
  • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Research

  • Improved insights on social audiences
  • Improved identification of key trends and topics being discussed across social
  • Improved customization for reporting & dashboards
Jenna Carpentier | TrustRadius Reviewer

Pricing Details

Salesforce Social Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Social Studio Editions & Modules

Edition
Basic$1,000.001
Pro$4,000.001
Corporate$12,000.001
Enterprise$40,000.001
  1. Per Org Per Month
Additional Pricing Details

Sprinklr Modern Research

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Research Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Salesforce Social Studio
9.8
Sprinklr Modern Research
9.2

Likelihood to Renew

Salesforce Social Studio
8.8
Sprinklr Modern Research

Usability

Salesforce Social Studio
9.0
Sprinklr Modern Research

Reliability and Availability

Salesforce Social Studio
9.6
Sprinklr Modern Research

Performance

Salesforce Social Studio
8.4
Sprinklr Modern Research

Support Rating

Salesforce Social Studio
9.0
Sprinklr Modern Research
7.4

In-Person Training

Salesforce Social Studio
10.0
Sprinklr Modern Research

Online Training

Salesforce Social Studio
7.6
Sprinklr Modern Research

Implementation Rating

Salesforce Social Studio
9.8
Sprinklr Modern Research

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