<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
76 Ratings
147 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100

Sprinklr Modern Research

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
76 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Feature Set Ratings

    Listening/monitoring

    8.5

    Salesforce Social Studio

    85%

    Sprinklr Modern Research

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Boolean keyword searches

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Filtering out noise/spam

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Sentiment analysis

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Broad channel coverage

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Publishing

    8.5

    Salesforce Social Studio

    85%

    Sprinklr Modern Research

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Content planning and scheduling

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    Audience targeting

    8.0
    80%
    9 Ratings
    N/A
    0 Ratings

    Content optimization

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Workflow management

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    Engagement

    7.6

    Salesforce Social Studio

    76%

    Sprinklr Modern Research

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Automated routing and prioritization

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Customer interaction histories

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Bulk actions

    3.1
    31%
    9 Ratings
    N/A
    0 Ratings

    Marketing

    5.5

    Salesforce Social Studio

    55%

    Sprinklr Modern Research

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 4/4 features

    Lead generation

    5.0
    50%
    8 Ratings
    N/A
    0 Ratings

    Content marketing

    5.0
    50%
    9 Ratings
    N/A
    0 Ratings

    Paid media management

    6.0
    60%
    7 Ratings
    N/A
    0 Ratings

    Campaigns and promotions

    6.0
    60%
    8 Ratings
    N/A
    0 Ratings

    Channel coverage/integration

    8.1

    Salesforce Social Studio

    81%

    Sprinklr Modern Research

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 7/7 features

    Twitter

    9.0
    90%
    10 Ratings
    N/A
    0 Ratings

    Facebook

    10.0
    100%
    10 Ratings
    N/A
    0 Ratings

    LinkedIn

    10.0
    100%
    8 Ratings
    N/A
    0 Ratings

    Google+

    6.8
    68%
    6 Ratings
    N/A
    0 Ratings

    Instagram

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Pinterest

    6.5
    65%
    4 Ratings
    N/A
    0 Ratings

    YouTube

    6.7
    67%
    6 Ratings
    N/A
    0 Ratings

    Reporting/analytics

    8.6

    Salesforce Social Studio

    86%

    Sprinklr Modern Research

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 3/3 features

    Campaign success analytics

    8.9
    89%
    9 Ratings
    N/A
    0 Ratings

    Real-time tracking

    7.0
    70%
    9 Ratings
    N/A
    0 Ratings

    Competitor analysis

    9.9
    99%
    7 Ratings
    N/A
    0 Ratings

    Account management

    9.5

    Salesforce Social Studio

    95%

    Sprinklr Modern Research

    Feature Set Not Supported
    N/A
    Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) ranks higher in 2/2 features

    Role-based user permissions & privileges

    9.0
    90%
    8 Ratings
    N/A
    0 Ratings

    Mobile access

    9.9
    99%
    9 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media) is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    10.0

    Salesforce Social Studio

    100%
    54 Ratings
    8.6

    Sprinklr Modern Research

    86%
    28 Ratings

    Likelihood to Renew

    8.8

    Salesforce Social Studio

    88%
    38 Ratings

    Sprinklr Modern Research

    N/A
    0 Ratings

    Usability

    9.0

    Salesforce Social Studio

    90%
    9 Ratings
    8.2

    Sprinklr Modern Research

    82%
    1 Rating

    Availability

    9.6

    Salesforce Social Studio

    96%
    10 Ratings

    Sprinklr Modern Research

    N/A
    0 Ratings

    Performance

    8.4

    Salesforce Social Studio

    84%
    10 Ratings

    Sprinklr Modern Research

    N/A
    0 Ratings

    Support Rating

    9.0

    Salesforce Social Studio

    90%
    20 Ratings
    7.4

    Sprinklr Modern Research

    74%
    6 Ratings

    In-Person Training

    10.0

    Salesforce Social Studio

    100%
    1 Rating

    Sprinklr Modern Research

    N/A
    0 Ratings

    Online Training

    7.6

    Salesforce Social Studio

    76%
    6 Ratings

    Sprinklr Modern Research

    N/A
    0 Ratings

    Implementation Rating

    9.8

    Salesforce Social Studio

    98%
    12 Ratings

    Sprinklr Modern Research

    N/A
    0 Ratings

    Vendor post-sale

    Salesforce Social Studio

    N/A
    0 Ratings
    9.1

    Sprinklr Modern Research

    91%
    1 Rating

    Vendor pre-sale

    Salesforce Social Studio

    N/A
    0 Ratings
    4.5

    Sprinklr Modern Research

    45%
    1 Rating

    Likelihood to Recommend

    Salesforce

    If you have to manage a great volume of mentions and you don't require a specific model of dashboard, or if you don't have the budget for a AI based platform, this is a very good option that could cover your needs. Also great if you have to manage a great volume of users and projects, to have the flexibility and agility to setup your own monitoring
    Read full review

    Sprinklr

    Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
    Read full review

    Pros

    Salesforce

    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Read full review

    Sprinklr

    • Product Insight — Being able to add in our products so we can have positive and negative insights.
    • Community Insights — We were able to watch out community and see what they were talking about.
    • Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
    Read full review

    Cons

    Salesforce

    • Jack of all trades, master of none: OK so this might sound a bit harsh, but while the tool accomplished three similar functions competently, and all under one bonnet, the fact that none of them are outstanding in functionality and capability in my book that also counts as a weakness, regardless of the fact they are all combined in one software suite. It would seem that Salesforce needs to think more carefully about who the target user audience is here - publishers, sellers and marketers, or insight types who work with the content - it's a bit lacklustre in all three areas
    • Simplicity vs total control: I mentioned previously that it has a very intuitive, accessible and 'simplistic' (in a good way) UI which makes getting to grips with the tool great for early adopters. BUT with this comes the downfall that it is rather simplistic, and the rich functionality that is available in other platforms is just not seen here. For example, the engagement scores for competitor brands (not client / owned brands) are not available, meaning you can't do deeper dive analysis on content performance for rival organizations. The ability to only export content in 90 day chunks is also frustrating
    • For such a large organisation, think about how much support you're going to need from Salesforce. You might have to be prepared to wing it on your own
    Read full review

    Sprinklr

    • Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
    • 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
    • Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.
    Read full review

    Pricing Details

    Salesforce Social Studio

    Starting Price

    $0 Per Org Per Month

    Editions & Modules

    Salesforce Social Studio editions and modules pricing
    EditionModules
    Basic$1,000.001
    Pro$4,000.002
    Corporate$12,000.003
    Enterprise$40,000.004

    Footnotes

    1. Per Org Per Month
    2. Per Org Per Month
    3. Per Org Per Month
    4. Per Org Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Sprinklr Modern Research

    Starting Price

    Editions & Modules

    Sprinklr Modern Research editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Salesforce

      I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
      Read full review

      Sprinklr

      No answers on this topic

      Usability

      Salesforce

      • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
      Read full review

      Sprinklr

      Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
      Read full review

      Reliability and Availability

      Salesforce

      The platform is rarely down
      Read full review

      Sprinklr

      No answers on this topic

      Performance

      Salesforce

      No issues with performance.
      Read full review

      Sprinklr

      No answers on this topic

      Support Rating

      Salesforce

      I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
      Read full review

      Sprinklr

      We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
      Read full review

      Online Training

      Salesforce

      • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
      Read full review

      Sprinklr

      No answers on this topic

      Implementation Rating

      Salesforce

      Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
      Read full review

      Sprinklr

      No answers on this topic

      Alternatives Considered

      Salesforce

      We do not make the decision for tools in most cases, however Social Studio does out-weigh all other tools on the Social Listening aspect. It is not just key-words the way most tools are. This also allows you to personalize the source, including magazines, forums etc web-wide. It also allows you to narrow down geographical information and languages.
      Read full review

      Sprinklr

      They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
      Read full review

      Return on Investment

      Salesforce

      • I would actually say that Radian6 decreased our efficiency as a team because it took so much time and effort to train people on how to use it.
      • Radian6 helped us understand the overall sentiment of our brand. This gave us great insight and helped us structure our online customer service strategy.
      Read full review

      Sprinklr

      • It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
      • Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
      • User friendly UI has made it easy to operate and increase productivity.
      Read full review

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