Smarp is an employee advocacy tool that helps businesses create cohesive messaging across social media platforms.
N/A
Sprout Social
Score 8.2 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
We believe that our employees’ personal growth is key to our business success. They are passionate experts who are eager to grow as professionals and share their knowledge. We were looking for a solution that would help us support their thought leadership and personal branding efforts. Smarp was the answer — a place where our employees could start engaging conversations around the company’s milestones and the latest industry news. For us, it is extremely important to encourage our employees to share their stories and what it’s like to work at Swarovski in their own words. We didn’t want to limit our communication efforts to the messages we share through the official Swarovski communication channels. As mentioned earlier, one of our top priorities at Swarovski is to empower our employees and support their personal growth. It is important for us to enable them to contribute to the development of our employer brand. We wanted to make sure that the content our employees receive in their personal news feeds resonates with their expertise and interest. By offering a wide range of topics and letting our employees decide which ones they want to follow, we make sure that we share the right content with them — the content they want to consume
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users
The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Smarp is a cheaper and easier solution to implement than Sociabble. Sociabble provides a more robust and customizable platform that can be more tailored to your team but can be significantly harder for teams to adopt. Since one of the primary reasons we utilize Smarp is to make social sharing easy for users who would otherwise not do so, ease of adoption is a critical differentiator in Smarp’s favor. However, there are certainly use cases where a more robust platform like Sociabble would make more sense for a company.
I used Buffer previous to Sprout Social for two years. It was a good solution as we were getting a handle on scheduling content. It was the first real tool we had for this. But we outgrew it and they began removing features that were critical to our workflow, such as the RSS Feed. While their 50% off policy for non-profits was very helpful, once we started adding up the cost to use features like Replies and Analytics, we discovered that our needs were simply too robust for Buffer to handle. Sprout Social was the solution suggested by all our peers and we've been very happy with it ever since.
Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
Smarp increased the average teams LinkedIn activity/sharing by ~50%
Smarp is affordable and often provides a positive ROI when considering the EEMV benefits
Sprout has given insights to lead our creative refreshes every quarter. As we have a healthy budget on paid social, it is crucial to understand the type of creative that works best.
Sprout has the ability to send notifications based on certain types of messages received. This is crucial for social media teams who don't have 24/7 coverage but need to be notified of urgent matters.
Sprout has saved me hours of time as I no longer pull analytics natively from each social platform. The generated reports give me a look at all of the platforms and can be customized.
