Sprout Social Soars
June 11, 2021

Sprout Social Soars

Talissa (Beall) Navarro | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Sprout Social

We currently use Sprout Social for drafting and publishing content, community monitoring, community engagement, reporting and social listening on behalf of our clients.

Pros

  • Sprout is one of the easiest social tools to use on the market without sacrificing capabilities and analytics.
  • Sprout's reporting capabilities require little to no customization for most reporting needs.
  • It's also handy if you need to export social calendars to non-Sprout users in a format that's visually pleasing and easy to understand.

Cons

  • I'd love to see more robust tag reporting capabilities, but they mentioned that this is something in the pipeline for improvement.
  • I wish it was easier to batch content and shift it to approval or draft mode. Sometimes clients can change their mind and moving through each post individually can be a bit time consuming. This is a very minor thing.
  • I'd love to see more customization options come to its reporting feature so we can insert graphics. Currently it supports the insertion of text only.
  • Sprout provides significant work efficiencies for lean social teams, which frees up our team to focus more on our clients needs vs. tedious tasks, like building social calendars in excel sheets or creating visuals for social reports
  • Sprout's social listening program has enabled us to provide new offerings to clients that we previously were unable to execute
  • We are also using Sprout for our own agency to look for potential prospects and engagement opportunities
I used Sprinklr when I was with a previous employer. While the tool is extremely robust in its community management, publishing, reporting and social listening capabilities, the price tag is cumbersome for smaller businesses and agencies. Sprout offers similar capabilities at a reasonable price. If you do need heavy automation, highly customizable reporting and cost is no barrier, Sprinklr still may be worth exploring, but Sprout should be able to deliver.

I've also used Spredfast, which is now Khors, a few years ago and I was not impressed with the tool at all. It lagged in automation, the tool frequently glitched, its slow speed made work extremely difficult and they were misleading when it came to current capabilities vs future capabilities. They may have improved since then, but I would recommend Sprout hands down. Also, Spredfast had a slightly lower price tag than Sprinklr, but the cost savings was not significant. Sprout would come in below what they are probably still requesting today.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

It is incredibly intuitive and can be picked up quickly.
Support is good. Response can occasionally be on the slower side, but now that we have a success manager, that's no longer a challenge.
Sprout is great for people that need a social tool that is robust and easy to use. It checks all the major boxes at a lower price than some of the larger providers on the market, which I have worked with in previous roles.

If you need heavy automation/rule building, it may not be the best tool for you since these capabilities are limited. For most businesses' Sprout's capabilities should suit just fine.

If you're not a fan of boolean-based social listening, Sprout builds off of keyword queries, which will save you time and possibly your sanity. The trade-off is that you may have to do a bit more tweaking without that conditional language. Also, their social listening doesn't cap off at a certain amount of mentions per month for its cost.

The Sprout team is one of the easiest groups of individuals I've had the pleasure of working with during my 7+ years in the social biz. They're always eager to help and produce informative publications that serve their community well.




Sprout Social Feature Ratings

8.3
Boolean keyword searches
Not Rated
Filtering out noise/spam
8
Sentiment analysis
8
Broad channel coverage
9
9.0
Content planning and scheduling
8
Audience targeting
10
Content optimization
10
Workflow management
8
8.7
Automated routing and prioritization
8
Customer interaction histories
10
Bulk actions
8
8.0
Lead generation
8
Content marketing
8
10.0
Twitter
10
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Pinterest
10
10.0
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
9.0
Role-based user permissions & privileges
9
Mobile access
9

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