Agile, efficient, and reasonably-priced
June 11, 2021

Agile, efficient, and reasonably-priced

Diana R. Krueger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with Sprout Social

Sprout Social is being used for all social media accounts that exist under the umbrella of our health sciences university. This software allows central monitoring of all accounts to ensure consistent branding and communications. Its workflow functions also assist departments in creating and publishing content efficiently and with appropriate oversight.

Pros

  • Reporting is easy to manage and interpret.
  • Content scheduling is intuitive and efficient.
  • Customer service is prompt and thorough.

Cons

  • Small bugs in the post scheduling interface can be frustrating.
  • Automatic weekly mini-reports are not very useful.
  • Dashboard is a bit clunky and could be further refined.
  • Saves staff time, increasing productivity across the workday.
  • Allows more efficient audience engagement.
  • Helps staff locate content to post during lulls in original content production.
Our organization previously used Spredfast (now Khoros), which was useful but limited in functionality. A few years ago we transitioned to Sprout Social, which at the time appeared to be a more dynamic product and an overall better fit for our organization. I can't speak to the current functionality of Spredfast, but the transition to Sprout Social was a positive one.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

I'm extremely happy with the usability of Sprout Social. I have a few minor frustrations with functionality, but many of these are due to the social media platforms themselves rather than the Sprout Social software. This software does everything that I need it to and more. I would recommend—and indeed have recommended—Sprout Social to anyone who needs to manage multiple social media accounts for an organization.
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Sprout Social is an excellent tool for medium- to large-sized organizations or for individuals managing a large number of accounts. In these scenarios, a centralizing management tool is necessary and Sprout Social meets the needs of most organizations. For a very small business, this type of software would not be necessary, as accounts could instead be easily managed natively.

Sprout Social Feature Ratings

10.0
Boolean keyword searches
10
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
9.3
Content planning and scheduling
10
Audience targeting
8
Content optimization
9
Workflow management
10
8.5
Customer interaction histories
10
Bulk actions
7
8.0
Lead generation
Not Rated
Content marketing
8
8.3
Twitter
10
Facebook
10
LinkedIn
5
Google+
Not Rated
Instagram
8
Pinterest
Not Rated
8.7
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
6
7.5
Role-based user permissions & privileges
10
Mobile access
5

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