Stitch Labs (discontinued) vs. Twilio Segment

I can't recommend Stitch Labs as it was discontinued as of June 2021 (after being purchased by Square). All existing users have had to move off the platform and it they are not taking new customers. Square has said they are going to relaunch a new version of Stitch Labs possibly sometime in the future, but release date and features have not been announced.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• Inventory management.
• Order management.
• Reporting and analytics.

Incentivized

• Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
• Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
• The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.

Incentivized

• Reporting does not work for multiple currencies.
• There is often a lag when syncing products.

Incentivized

• More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
• Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.

Incentivized

I think the usability of SL is seamless comparable to other systems that we have and still have. I think the user interface could be better in some aspects, but also has improved the way we do business. Once you get around the brief learning curve SL tends to be easy to use and navigate.

Incentivized

We originally had phone support but when Stitch Labs updated the pricing they removed phone support from our service tier. It was very frustrating. We used their email contact and the answers were fine but sometimes it takes too long to try to solve something over email when you want to just talk to someone and get a quick answer.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

I have not researched other alternatives as this solved my problems.

Incentivized

I'm not sure these are "official competitors" (or alternatives) to Segment, but we use them in parallel for different goals. We use Datadog for logging and monitoring and we use Mixpanel to perform data analysis based on the data we gather using Segment (and other sources). I don't think we ever evaluated any other service vs. Segment. I think we got a recommendation on Segment, liked it and decided to use it (and we're happy with it since).

Incentivized

• We had to migrate off this system which was not ideal after being discontinued
• Was a simple to use medium price range solution to scaling businesses
• UI/UX was intuitive and was easy to train employees

Incentivized

• Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
• Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
• Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.