TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
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Yahoo DSP
Score 6.6 out of 10
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Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.
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Pricing
TubeMogul (discontinued)
Yahoo DSP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TubeMogul (discontinued)
Yahoo DSP
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
TubeMogul (discontinued)
Yahoo DSP
Considered Both Products
TubeMogul (discontinued)
Verified User
Employee
Chose TubeMogul (discontinued)
Transparency - ability to easily manage media buy. Account management - working closely with TubeMogul account managers to get best performance
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for …
Brightroll transparent reporting and lower cost was the primary reason that it was selected when compared to the other competitors Tube Mogul from Adobe and Ad Roll. Also Yahoo audience network was more suited to the campaign's need in terms of reach and audience type. The …