Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Dimelo1https://media.trustradius.com/product-logos/Su/6j/I07MLULRIQWI.pngJunxure2https://media.trustradius.com/product-logos/b1/dr/9ZKF209ZU847.JPEGNorada Solve3603https://media.trustradius.com/vendor-logos/Xy/dj/T42N8RGNHDIX.pngTalisma Social CRM4https://media.trustradius.com/product-logos/OK/T6/J90TNOUMB2E4.pngTabillo5https://media.trustradius.com/product-logos/zw/wZ/BL51Z4MRL7CW.JPEGAllProWebTools6https://media.trustradius.com/product-logos/n9/ZP/E51A7MNPZPOS.PNGContactability7https://media.trustradius.com/vendor-logos/P6/VB/CC2NGMUOZMPF.pngSquare Customer Engagement8https://media.trustradius.com/vendor-logos/1h/QQ/RPXT2FSCITVV-180x180.JPEGJDA Commerce Suite9https://media.trustradius.com/vendor-logos/cM/GN/7MURL7NQTW9H-180x180.PNGWinMan ERP Software10https://media.trustradius.com/product-logos/qm/4i/ADLN02JX7Z4I.JPEGSoffront CRM11https://media.trustradius.com/product-logos/7g/X7/3SCJKG7IB9ND.JPEGSalesOutlook CRM12https://media.trustradius.com/product-logos/yR/qR/JZLJZPNQZPU3.pngClaritysoft13https://media.trustradius.com/product-logos/Bd/un/JV3HWFZ1V6V8.PNGzigihub14https://media.trustradius.com/product-logos/79/lA/J6NG6SRTGMWL.JPEGTargetX15https://media.trustradius.com/product-logos/Nq/Ot/9IBTOG3GTTOE.JPEGHiver16https://media.trustradius.com/product-logos/bh/ty/XN5NTV0BVT7T.PNGSalesmate17https://media.trustradius.com/product-logos/yu/jC/FZSUGTH3FN6M.JPEGLexisNexis InterAction18https://media.trustradius.com/vendor-logos/Dn/or/BO15PLRSI403-180x180.JPEGLasso CRM19https://media.trustradius.com/product-logos/qp/9J/H1A431IKWSZ1.JPEGAvidian CRM20https://media.trustradius.com/product-logos/ig/qY/62R5GTFMUGKF.PNGZyprr Inc21https://media.trustradius.com/vendor-logos/1C/Jv/7KEB0WBORMJR.jpegYou Don't Need a CRM!22https://media.trustradius.com/product-logos/Fe/lv/DPG26WWGDEK5.pngOasis CRM23https://media.trustradius.com/vendor-logos/rf/gL/0CTD3AK7EBV7.gifRAYNET Cloud CRM24https://media.trustradius.com/vendor-logos/en/b9/T61DO3BQCO6A-180x180.PNGTrackerRMS25https://media.trustradius.com/vendor-logos/tj/18/1HM7OG56891W-180x180.JPEG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (76-100 of 236)

1 Ratings

Tabillo is a customizable, web-based CRM - Customer Relationship Management platform. Tabillo is a collaborative enterprise level application that is designed to help users centralize their knowledge and business activities across CRM, projects, files etc., for better productivity. According to t...

4 Ratings

AllProWebTools aims to offer a single platform for managing and growing a small business. Capabilities range from employee management and website SEO all the way to marketing and marketing analytics. Specific features include: customer tracking, order process tracking, newsletters, drip campa...

2 Ratings

WinMan ERP Software is an all-in-one solution aimed specifically at the manufacturing, distribution and retail sectors. Based on lean methodology, it is designed to help organisations achieve optimal business processes by supporting all aspects of Manufacturing, Distribution, CRM, Financials and ...

1 Ratings

Soffront offers Soffront CRM Software for Sales, Marketing and Service, which the vendor says is a comprehensive, yet user-friendly platform. All submitted, assigned and resolved cases are tracked within a customizable dashboard. Customer support ticket submissions are automatically routed to the...

1 Ratings

TargetX is a CRM for higher education institutions. It's built on the Salesforce.com development platform, tailored for student recruitment and retention. It also includes instant messaging (UChat) and the ability to build communities for particular classes/groups of students (Schools App).

2 Ratings

Hiver helps you manage customer support and sales right from your Gmail. With Hiver, teams can collaborate on Shared email accounts like support@ or sales@ without having to leave their Gmail accounts. Hiver works like a full-fledged help desk, built right into Gmail. It gives you everything you ...

1 Ratings

Salesmate is a sales CRM that is designed to help sales reps be more productive, increase their sales and engage deeply with their customers. The vendor’s value proposition is that Salesmate makes it easier for businesses to manage their pipeline, save time at all stages of the sales cycle and wi...

1 Ratings

The Lasso CRM is a cloud-based option for property sales, that provides lead management and sales process automation, email campaign management, and other features. Lasso CRM is now an ECi Software Solutions company since the late 2018 acquisition.

We don't have enough ratings and reviews to provide an overall score.

Avidian is a complete customer relationship management (CRM) built into Microsoft Outlook.

We don't have enough ratings and reviews to provide an overall score.

Zyprr is a customizable mid-market business process platform that is SaaS based and fully integrates all customer touch-points, thus giving users a 360 degree view of their customers. The vendor says that by using Zyprr businesses can manage the entire lifecycle of their customers including marke...

We don't have enough ratings and reviews to provide an overall score.

You Don't Need a CRM! Iis, ironically, a customer relationship management (CRM) software. It is focused on lead management, and it is built primarily for small businesses.

We don't have enough ratings and reviews to provide an overall score.

Raynet is a cloud based CRM solution. Some key features include Contact and Lead Management, Activity Tracking and Calendar, and Deals Management.

We don't have enough ratings and reviews to provide an overall score.

TrackerRMS is a cloud based CRM and recruitment software provider designed for companies and users from startups to enterprise level customers. Some key features include: Contact & Activity Management, Sales Lead & Opportunity Management, and Standard Reports & Dashboards.