Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Norada Solve3601 Customer Engagement5 Social CRM6 CRM7 CRM8 Sales CRM Portal9 Commerce Suite10 ERP Software11 InterAction12 Connect18 CRM19 CRM20 CRM22 CRM23 Inc24 Don't Need a CRM!25

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.

Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).

All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.

There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (76-100 of 233)

Solve360 is the newest product by Norada Corporation, a company with over twelve years of experience providing online application services to thousands of businesses world-wide. Solve360 “CRM Meets Project Management for Serious Business” - a modern CRM that integrates features to manage client ...

AllProWebTools aims to offer a single platform for managing and growing a small business. Capabilities range from employee management and website SEO all the way to marketing and marketing analytics. Specific features include: customer tracking, order process tracking, newsletters, drip campa...

1 Ratings

Soffront Software Inc. has been a pioneer in the CRM market since 1992. Over the last 20 years, the company says they have implemented Customer Relationship Management or CRM solution for hundreds of mid-size businesses and thousands of small-size businesses. 

WinMan provides ERP solutions. As authors and distributors, with over 23 years of experience and expertise WinMan ERP Software is a comprehensive, highly scalable and leading class business solution for a broad range of manufacturing, supply chain, distribution and pharmaceutical companies. Hea...

1 Ratings

TargetX provides a CRM for higher education institutions, built on the development platform. The company was founded in 1998 and is based in Conshohocken, Pennsylvania.

1 Ratings

Headquartered in Belgium, Teamleader is a software company that helps businesses manage their data in the cloud. Since it was founded in 2012, the company has grown steadily to 1500 paying customers, and is now gearing up for significant expansion. An easy-to-use, straightforward interface combin...

2 Ratings

Hiver helps you manage customer support and sales right from your Gmail. With Hiver, teams can collaborate on Shared email accounts like support@ or sales@ without having to leave their Gmail accounts. Hiver works like a full-fledged help desk, built right into Gmail. It gives you everything you ...

SmartCloud Connect is highly customizable, an all-in-one solution that brings Salesforce right to your Inbox and Calendar; it lets you synchronize emails, meetings and tasks between your CRM and Office 365, Outlook, Gmail. Using our contextual sidebar you can see and edit everything you need abou...

1 Ratings

YetiForce is an open source CRM software. It is a multichannel system that can be tailored to meet the needs of a company. It is equipped with over 100 user modules and 100 admin tools, however, it can also be integrated with third-party libraries to become an even more comprehensive solution, ac...

1 Ratings

The Lasso CRM is a cloud-based option for property sales, that provides lead management and sales process automation, email campaign management, and other features. Lasso CRM is now an ECi Software Solutions company since the late 2018 acquisition.

2 Ratings

CDC Software (CDC) and Consona Corporation (Consona), both enterprise application software (EAS) providers of on-premise and cloud technologies to form Aptean in 2012. Onyx supports more than 1,700 mid-market and enterprise customers in approximately 50 countries. While Onyx is largely known for...

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Avidian is a complete customer relationship management (CRM) built into Microsoft Outlook.

We don't have enough ratings and reviews to provide an overall score.

Zyprr provides a cloud-based business process platform. The vendor says it believes in bringing CRM, Helpdesk and Order Management capabilities together in one platform.

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You Don't Need a CRM! Iis, ironically, a customer relationship management (CRM) software. It is focused on lead management, and it is built primarily for small businesses.