ROI matters, conversion and business growth rules. Brevo's ease of use enables SMBs profitable email marketing
March 26, 2024
ROI matters, conversion and business growth rules. Brevo's ease of use enables SMBs profitable email marketing
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Brevo
Brevo works for several purposes at the same time:
· Allows Email Automation's fast-paced learning
· Saves collaborators from creating HTML emails
· Makes data-filtering easier than most tools (audiences)
· Exceeds automation options than most tools we've used so far
· Integrates JS events, customer behavior, and specific scenarios to adapt meaningful touchpoints beyond the usual "visited XYZ URL or downloaded a specific resource". It allows combining triggers to qualify and score leads appropriately.
· Allows Email Automation's fast-paced learning
· Saves collaborators from creating HTML emails
· Makes data-filtering easier than most tools (audiences)
· Exceeds automation options than most tools we've used so far
· Integrates JS events, customer behavior, and specific scenarios to adapt meaningful touchpoints beyond the usual "visited XYZ URL or downloaded a specific resource". It allows combining triggers to qualify and score leads appropriately.
- Fluid and intuitive inteface in all modules, which allows to complete tasks with zero stress levels.
- Creating specific automation scenarios with multiple entry points. And it might seem trivial, but most marketing teams fail tagging MQL and SQL due to undetectable-complex customer journeys.
- Sends notifications to the same record and to more than one recipient. It may pick recipients from field values. And also CC CCO messages to comma separated email addresses.
- Get detailed reporting on mailservers reasons to bounce messages, from a modern, shareable report.
- Allows flexibility when creating chatbots according to scenarios, all easy to modify and implement, triggered by events.
- Chatbot reporting on automation stages to measure what specific options web visitors choose, and its correlation to timing and URL (section, product, or service). i.e. people tend to complain on more on Monday evenings in this URL order: 1, 2, 3.
- Notification subject including the user account that imported, erased, exported, sent... who performed the action and the timestamp of task completion.
- Dynamic SLAs for support, depending on the complexity of the ticket. If you could choose another language, or time zone with the purpose of accelerating the response, would be better. Today, a checkmark doesn't speed things up if you choose to receive support in a foreign language.
- Automated emails convert better, my click rate is maybe your open rate.
- Bounce rates drop dramatically when using automatic warmup service.
- I've seen costs dropped from $2500/mo to $600/mo just by switching to Brevo for email marketing campaings.
Pricing based on the number of contacts in the database, which is negative for small businesses. Yes, it forces you to export and delete blocked and cold audiences. But not many SMBs have the time or the will to sanitize their mailing lists. In my opinion, Constant Contact has superior Support service, but emailing's for profit. Until businesses evolve, pricing model matters.
Do you think Brevo delivers good value for the price?
Yes
Are you happy with Brevo's feature set?
Yes
Did Brevo live up to sales and marketing promises?
Yes
Did implementation of Brevo go as expected?
Yes
Would you buy Brevo again?
Yes