By the numbers SEO analytics tool
Different teams use it for different reasons. Where we tend to merge is along that first touch with a potential client. It's used to …
Overview
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…
Recent Reviews
How Conductor Differs From Its Competitors
Awards
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Popular Features
- SERP ranking tracking (242)9.191%
- Site recommendations (243)9.090%
- Keyword analysis (257)8.787%
- Competitive analysis (255)7.878%
Reviewer Pros & Cons
Sr Manager of Opportunity Generation
Hite Digital (Marketing & Advertising, 51-200 employees)
- This is pretty specific, but rank trends and keyword pipelines. These views are both good for understanding impact of initiatives and reporting/commun...
- Bring annotations back! This was a very useful tool, but it went away. Especially if those annotations show up in Page Insights along the automaticall...
SEO Specialist
6D Global Technologies, Inc. (Marketing and Advertising, 51-200 employees)
Pricing
N/A
Unavailable
What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…
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- Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…
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- Premium Consulting/Integration Services
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What is Act-On?
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What is Conductor?
Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.
Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.
Conductor Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Conductor Screenshots
Conductor Integrations
Conductor Competitors
Conductor Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
Conductor Downloadables
Frequently Asked Questions
Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.
The most common users of Conductor are from Enterprises (1,001+ employees).
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Reviews and Ratings
(366)Attribute Ratings
Reviews
(1-2 of 2)Companies can't remove reviews or game the system. Here's why
December 30, 2022
The ultimate tool for a busy SEO professional
We use Conductor to gain insight into SEO performance across our largest flagship websites. It also provides an efficient way to relay that information to management at a high level without getting too much in the weeds, a requirement when communicating with C-level employees or board members. It has made my life less stressful as the sole person responsible for SEO in a global organization.
- When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
- The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
- A content guidance tool that is unmatched by any other product available in the market.
- Some of the automated tools designed for creating and grouping keywords can leave a lot to be desired. This is a hard thing to do across a lot of industries, but I would hope they can use AI to improve this.
- The customizable dashboards are great but setting them up can be a bit overwhelming due to the sheer number of choices available, and some of the options are hard to be aware of if you haven't been through some of their academy courses.
77.5%
7.8
43.33333333333333%
4.3
100%
10.0
- The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
- I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
- Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.
I can pull data from Search Console and Google Analytics directly into Conductor. This information has helped me discover what content is performing and what is underperforming. This will help tremendously as we build the content team and migrate some of our sites over the next year.
We have also experienced some DDOS attacks in the past. Using data from Google Analytics, the alert features within Conductor helped me be aware of these spikes in traffic within a much shorter window of time than was previously possible.
As the sole person responsible for SEO inside a global company, I have minimal bandwidth. Conductor has helped me prioritize the issues I should be working on now and the ones I can either move to a later date or ignore entirely.
We have also experienced some DDOS attacks in the past. Using data from Google Analytics, the alert features within Conductor helped me be aware of these spikes in traffic within a much shorter window of time than was previously possible.
As the sole person responsible for SEO inside a global company, I have minimal bandwidth. Conductor has helped me prioritize the issues I should be working on now and the ones I can either move to a later date or ignore entirely.
Currently, this is not a feature of the tool we are using, and I considered it when I weighed this tool against a competitor when choosing which we would adopt. I hope to expand the SEO team this year and take full advantage of the collaboration tools in the platform to best communicate across that team. We also plan to add the content team to Conductor and Content King and use it to create and share content briefs with that team.
This is probably the feature I have spent the least time exploring, but it holds so much potential. So far, I've only used it to find keywords and monthly search volume around specific topics quickly. The social mention features are a nice touch; we need to add this to the quiver of tools our social team has access to.
We switched to Conductor from BrightEdge because the team at BrightEdge didn't seem very helpful during our weekly calls, and the platform was tough to use. The features were not laid out in a very logical or user-friendly fashion, and it was often difficult to accomplish even simple tasks. For instance, creating dashboards could be a trying experience, and I would usually give up and use a different platform because it was easier.
4
There are two managers, one SEO specialist, and a data analyst.
1
That is predominantly the SEO Specialist. We did purchase support from Conductor to ease this burden for him because he has a lot on his plate.
- Tracking SEO performance
- Being aware of technical SEO issues so they can be prioritized and addressed
- Guidance in regards to content planning, creation, and optimization
- Providing data to justify the investment in SEO
- Helping me uncover new insights that I would have not thought of
- Discover long-tail keywords that could be very good featured snippet opportunities
- The social team could find the social mention data in Explorer useful when planning content.
- The Business Case Builder tool could provide some insight once we have a good amount of traffic data to model against.
Yes
We used BrightEdge before the switch, but the support team there was ineffective, and the tool was hard to use. My boss asked me to evaluate a new tool to replace BrightEdge, and I ultimately settled on Conductor.
- Product Features
- Product Usability
The ease of use was the most crucial factor for me. This is the tool where I will spend the bulk of my time daily, and it has to be easy to use. I am one person running SEO for a global company; therefore, I have to be very efficient with my time and any tool I use. I have to grok it quickly, and without the need for extensive training to accomplish even the most simple tasks, early indications were that Conductor would fit that bill.
I don't think I would change anything, and to be honest, it has only gotten better the more I use the platform. I urge any company considering Conductor to dive deep during the review and ensure the feature set is adequate for your specific needs. It is not an inexpensive decision, but I am glad we chose Conductor.
- Implemented in-house
Yes
We utilized single sign-on and API access, so it took a little time to implement all of these features among my teams. The SEO team started immediately, our data analyst API access was up and running within a few weeks, and working with IT to implement single sign-on took the longest.
- Waiting for data to accumulate in the platform. Since it's not backward looking, much of our traffic data with regards to tracked keywords is only available with the passage of time. This means in the beginning, there isn't a lot of insight to gain, and in a cyclical industry, like the pool industry, it will take almost a year to get a full sales cycle of data.
Yes, we have a dedicated support team inside Conductor. Again, because I am a one-person team, I don't have much time to troubleshoot platform issues for our tools; I need them to work. In my specific case having a group of people I could turn to for support was worth the added investment.
Yes
There was a bug in the menu, and it was resolved in less than 24 hours.
I was doing a content audit for one of our sites, and it happened to be on the same day we were having a training session. They changed the entire training format to walk me through performing that audit with the tool. They also recorded the session and provided me with links to additional articles so I could review them later if I needed to deepen my understanding.
- Seeing which keywords are performing at a glance is almost effortless
- Technical issues are easy to discover in Content King
- Comparing our performance against a competitor across all tracked keywords
- Discovering new content opportunities where you could capitalize on a competitor in the marketplace
- Adding keywords and grouping them can be tedious (or maybe it's just boring to me)
- Creating reports could sometimes be a little more intuitive
No
September 25, 2015
Please, use anything but Conductor! (So I can CRUSH YOU!!!!)
Go Big or go Home? Conductor lets you go big. EDDY uses Conductor for 8 websites with excellent results. We give access to the Product Team and Creative Team so they can monitor progress and get ideas for content. The tool is only administered by the SEO Team. We use reports from Conductor to support business decision making.
- Business Visibility: Excellent reporting and business intelligence with tools such as Keyword Pipeline.
- Focus: Conductor helps us focus on the top opportunities across 8 sites and hundreds of thousands of pages.
- Excellent Training: Conductor's documentation and training library are second to none. I can take junior people and feel very comfortable that they can quickly and effectively get up to speed.
- Power Tools: For myself and my other more experienced users Conductor provides a wide array of power tools that we use to analyze our sites, content, and the related business performance.
- Categorization allows us to create excellent drill down capability within the tool. We can zoom in from the site level down to very discrete section of the website and compare performance of those sections independently or in comparison to any other part of the website. This capability allows us to understand what ROI we are achieving based on content creation efforts. It helps us plan and ideate new content.
- The Keyword Visibility Tool is one of my favorites! The first thing I do every Monday morning is to log-in to Conductor and review Keyword Visibility. We can quickly and effectively discern if there are any issues with site pages or if recent optimizations garnered us improvements. The tool helps to focus upcoming work as well.
- Do not underestimate "Categories"! Building out your categories in detail makes Conductor an extremely effective tool. You can get a detailed "health" view of your site on the main page. This helps you identify opportunities that you would otherwise overlook with the Keyword Visibility Tool. You can compare similar categories and filter to compare multiple different types of categories. One click takes you to the Keyword Pipeline view for a given category and one more click can take you to the Keyword Visibility for that Category. This is exactly how I would design it myself. :)
- Wherefore art thou Webmaster Tools? Having the Page level detail (with keywords) from Webmaster Tools integrated into Conductor in a similar way to Visibility Explore would be ideal. Especially since Google has made using Search Analytics painful with their last "update".
- Pages, not Keywords! Conductor is slowly morphing to be a Content / Page platform. However, all of these tools started as keyword centric. For example, in the Keyword Visibility Tool I never click through the keywords. I open the associated pages instead. What I want are recommendations at the page level; not for discrete keywords. I have lots of ideas how to do this right. Let's talk....
- Workflow. Simply not robust enough right now. Needs to be able to be assigned from almost anywhere in the platform.
86.25%
8.6
95%
9.5
85%
8.5
- How about a 243% in net profit within 4 months on our biggest site?
- The ability to measure the effectiveness of new content pieces helps our creative team come up with increasing better ideas. Both an ROI metric and an efficiency metric.
- Speed. We are able to do more faster and more effectively with Conductor. This allows us to get the absolute most out of our staff.
I will be brutally honest. BrightEdge has a great sales staff and a so/so at best customer service group. And a clunky user interface. I used BrightEdge and Conductor at the same time for 10 months. Conductor was easier to use. Much more intuitive. Better value for the money at the keyword level. BrightEdge has a nifty tool in the DataCube. I like it. However, I can also get the same type of data from several other sources much more cost effectively. At the end it was no comparison. Conductor won hands down.
11
SEO, Product Management, Creative, and even a Content Freelancer. We find giving the Product Team and Creative Visibility [Team] helps them do their jobs.
2
We have two high-end SEO people, myself and Anthony. We handle all of the configurations, reporting, set up, and admin. We have the sites split out between us based on what we routinely work on. That is more than enough in-house support. Conductor is excellent about helping us out with anything we have questions about.
- Content ROI.
- Website Migration.
- Revenue Generation through SEO Optimization.
- Complete website migration including new content creation in support of what we saw in Conductor.
- Tracking content generation through Social Shares and back-links through Keyword Pipeline to Revenue.
- Uncovering hidden gems. Areas of the website that we did not have on our content calendar yet had great potential for SEO optimizations.
- Full integration of Social Signals and back-links into the tool.
- Integration of Google Tag Manager built content groupings into Conductor's view of the site.
- Integration of webmaster tools page query data into Conductor.
Yes
We were running Conductor and BrightEdge across the enterprise. After a 10 month head-to-head battle (because of contract terms) Conductor won hands down. We have evaluated numerous other platforms in the past two years and foresee no reason in the next year or two to look again.
- Price
- Product Features
- Product Usability
- Prior Experience with the Product
- Third-party Reviews
FORGET SALES! Look, can we be honest? The purpose of sales is to sell you. If you think you have a great relationship with the sales person. All that means is they are good at their job. Do not let that sway your opinion! After sales support along with product features and usability are what is critical. Conductor wins on these criteria every time.
The only thing that I would change in our selection criteria is to use more third party reviews. I find that well thought out and detailed reviews can help with the decision making process. It is very helpful to have your own decision making framework well established going into a review process. Again, third party reviews can help you flesh out your framework.
- Implemented in-house
No
Change management was a small part of the implementation and was well-handled
The main change management has to do we how we function as an organization. The previous SEO head did not give accounts to the product team or creative, seeing this as just an SEO team tool. By incorporating it into our webdesign and content creation processes we've gotten much more value!
- None.
- How about really none!
- Did I mention none?
No
The support I get from Conductor is simply the best I have ever had from a software vendor. And I'm old and have used thousands of packages. Their integrated help, available for every page/view within the tool is brilliant. Support requests, sent from the page, pull all of the relevant information saving time. They get back to you almost on-click.
Yes
There are very few bugs with Conductor. Anything I have reported has been completely investigated and resolved in a very timely manner.
So many examples so little time... Categorization is a very important feature within Conductor. As I was doing mas science once to totally revise my categories Kevin Blake took my example and just did it. I was not expecting that. I had sent him the example to make sure it made sense before I ran it across all of my keywords. He replied back how it made perfect sense and he had implemented it for me. Have tons of other similar examples.
- The Bulk Keyword Update tool is your best friend.
- The ability to download into Excel what you are seeing on just about any screen is excellent.
- The Visibility Explorer and Paid & Natural Explorer are great tools.
- Workflow needs to be enhanced to be triggered from many more areas within the tool, not just on the keyword recommendation pages.
- Please integrate with webmaster tools so I do not have to do this by hand for page level query information.
- Needs an auto categorize feature for recently optimized pages and their associated keywords.
No