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Google Ad Manager

Google Ad Manager

Overview

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Read more
Recent Reviews

Google Ads is my personal fav!

7 out of 10
June 16, 2022
I use Google Ads Manager to advertise our products. We tried to use paid search campaigns with still images of the gas industry. It was …
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Google Ad MEHnager

5 out of 10
April 22, 2020
Incentivized
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Google Ad Manager Review

8 out of 10
March 11, 2020
Incentivized
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad campaign creation (33)
    8.7
    87%
  • Display advertising (32)
    8.6
    86%
  • Ad performance reports (33)
    8.4
    84%
  • Ad deployment (33)
    8.4
    84%
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Pricing

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N/A
Unavailable

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

32 people also want pricing

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.6
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

8.3
Avg 7.8
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Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(369)

Attribute Ratings

Reviews

(1-25 of 33)
Companies can't remove reviews or game the system. Here's why
Ben Sottek | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (4)
67.5%
6.8
Ad campaign creation
80%
8.0
Ad deployment
70%
7.0
Display advertising
50%
5.0
Ad display and retargeting segmentation
70%
7.0
Ad Network Integration (2)
40%
4.0
Data Transfer
80%
8.0
DSP integration
N/A
N/A
Ad Reporting & Analytics (5)
80%
8.0
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
80%
8.0
Ad forecasting and optimization
50%
5.0
Score 7 out of 10
Vetted Review
Verified User
Ad Campaigns (5)
76%
7.6
Ad campaign creation
70%
7.0
Ad deployment
60%
6.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
60%
6.0
Data Transfer
60%
6.0
DSP integration
60%
6.0
Ad Reporting & Analytics (6)
65%
6.5
Ad dashboards
70%
7.0
Ad performance reports
60%
6.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
50%
5.0
Cross-channel ad management
70%
7.0
Ad forecasting and optimization
70%
7.0
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
96%
9.6
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
81.66666666666666%
8.2
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
90%
9.0
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
94%
9.4
Ad campaign creation
90%
9.0
Ad deployment
100%
10.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
95%
9.5
Data Transfer
90%
9.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
93.33333333333334%
9.3
Ad dashboards
100%
10.0
Ad performance reports
90%
9.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
90%
9.0
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
100%
10.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
88.33333333333334%
8.8
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
90%
9.0
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
66%
6.6
Ad campaign creation
60%
6.0
Ad deployment
70%
7.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
60%
6.0
Sequence targeting
70%
7.0
Ad Network Integration
N/A
N/A
Ad Reporting & Analytics (5)
68%
6.8
Ad dashboards
70%
7.0
Ad performance reports
70%
7.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
60%
6.0
Cross-channel ad management
70%
7.0
Kimberly Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
88%
8.8
Ad campaign creation
90%
9.0
Ad deployment
80%
8.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
85%
8.5
Data Transfer
80%
8.0
DSP integration
90%
9.0
Ad Reporting & Analytics (6)
85%
8.5
Ad dashboards
90%
9.0
Ad performance reports
70%
7.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
90%
9.0
Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
100%
10.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
80%
8.0
Ad dashboards
90%
9.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
90%
9.0
Lee Wheeler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
94%
9.4
Ad campaign creation
80%
8.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
100%
10.0
Ad Network Integration (1)
100%
10.0
Data Transfer
100%
10.0
Ad Reporting & Analytics (6)
65%
6.5
Ad dashboards
90%
9.0
Ad performance reports
100%
10.0
Ad conversion tracking
N/A
N/A
Ad attribution reporting
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
N/A
N/A
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
76%
7.6
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
50%
5.0
Ad display and retargeting segmentation
40%
4.0
Sequence targeting
90%
9.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
95%
9.5
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
90%
9.0
April 22, 2020

Google Ad MEHnager

Score 5 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
74%
7.4
Ad campaign creation
70%
7.0
Ad deployment
70%
7.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
41.66666666666667%
4.2
Ad dashboards
60%
6.0
Ad performance reports
70%
7.0
Ad conversion tracking
30%
3.0
Ad attribution reporting
60%
6.0
Cross-channel ad management
30%
3.0
Ad forecasting and optimization
N/A
N/A
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
88%
8.8
Ad campaign creation
80%
8.0
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
90%
9.0
Ad Network Integration (2)
90%
9.0
Data Transfer
90%
9.0
DSP integration
90%
9.0
Ad Reporting & Analytics (6)
91.66666666666666%
9.2
Ad dashboards
90%
9.0
Ad performance reports
100%
10.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
90%
9.0
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
54%
5.4
Ad campaign creation
100%
10.0
Ad deployment
70%
7.0
Display advertising
40%
4.0
Ad display and retargeting segmentation
60%
6.0
Sequence targeting
N/A
N/A
Ad Network Integration (2)
30%
3.0
Data Transfer
60%
6.0
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
70%
7.0
Ad dashboards
90%
9.0
Ad performance reports
70%
7.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
70%
7.0
Cross-channel ad management
70%
7.0
Ad forecasting and optimization
30%
3.0
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
68%
6.8
Ad campaign creation
70%
7.0
Ad deployment
70%
7.0
Display advertising
80%
8.0
Ad display and retargeting segmentation
50%
5.0
Sequence targeting
70%
7.0
Ad Network Integration (2)
70%
7.0
Data Transfer
70%
7.0
DSP integration
70%
7.0
Ad Reporting & Analytics (6)
76.66666666666667%
7.7
Ad dashboards
70%
7.0
Ad performance reports
80%
8.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
70%
7.0
Ad forecasting and optimization
80%
8.0
Avery Falkenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
70%
7.0
Ad campaign creation
90%
9.0
Ad deployment
80%
8.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
N/A
N/A
Ad Network Integration (2)
25%
2.5
Data Transfer
50%
5.0
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
53.33333333333333%
5.3
Ad dashboards
80%
8.0
Ad performance reports
80%
8.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
N/A
N/A
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
80%
8.0
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
66%
6.6
Ad campaign creation
90%
9.0
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
60%
6.0
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
66.66666666666667%
6.7
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
N/A
N/A
Cross-channel ad management
70%
7.0
Ad forecasting and optimization
70%
7.0
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
32%
3.2
Ad campaign creation
80%
8.0
Ad deployment
80%
8.0
Display advertising
N/A
N/A
Ad display and retargeting segmentation
N/A
N/A
Sequence targeting
N/A
N/A
Ad Network Integration (2)
N/A
N/A
Data Transfer
N/A
N/A
DSP integration
N/A
N/A
Ad Reporting & Analytics (6)
60%
6.0
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
90%
9.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
N/A
N/A
December 04, 2019

Google Ad Manager Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
100%
10.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
100%
10.0
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
100%
10.0
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
88%
8.8
Ad campaign creation
100%
10.0
Ad deployment
80%
8.0
Display advertising
80%
8.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
90%
9.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
98.33333333333334%
9.8
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
90%
9.0
October 04, 2019

Google Ad Manager Review

Nathan Phillips | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
70%
7.0
Ad campaign creation
80%
8.0
Ad deployment
100%
10.0
Display advertising
50%
5.0
Ad display and retargeting segmentation
60%
6.0
Sequence targeting
60%
6.0
Ad Network Integration (2)
90%
9.0
Data Transfer
90%
9.0
DSP integration
90%
9.0
Ad Reporting & Analytics (6)
75%
7.5
Ad dashboards
80%
8.0
Ad performance reports
80%
8.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
50%
5.0
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
84%
8.4
Ad campaign creation
80%
8.0
Ad deployment
100%
10.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
90%
9.0
Data Transfer
100%
10.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
85%
8.5
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
60%
6.0
Ad forecasting and optimization
70%
7.0
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
100%
10.0
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
100%
10.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
100%
10.0
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
100%
10.0
Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
64%
6.4
Ad campaign creation
70%
7.0
Ad deployment
60%
6.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
70%
7.0
Sequence targeting
50%
5.0
Ad Network Integration (2)
70%
7.0
Data Transfer
70%
7.0
DSP integration
70%
7.0
Ad Reporting & Analytics (6)
78.33333333333333%
7.8
Ad dashboards
70%
7.0
Ad performance reports
80%
8.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
80%
8.0
October 02, 2019

Google Ad Manager Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
96%
9.6
Ad campaign creation
100%
10.0
Ad deployment
100%
10.0
Display advertising
100%
10.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
90%
9.0
Ad Network Integration (2)
90%
9.0
Data Transfer
90%
9.0
DSP integration
90%
9.0
Ad Reporting & Analytics (6)
51.66666666666667%
5.2
Ad dashboards
50%
5.0
Ad performance reports
80%
8.0
Ad conversion tracking
30%
3.0
Ad attribution reporting
30%
3.0
Cross-channel ad management
60%
6.0
Ad forecasting and optimization
60%
6.0
October 02, 2019

Simple and Effective

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Ad Campaigns (5)
80%
8.0
Ad campaign creation
80%
8.0
Ad deployment
80%
8.0
Display advertising
80%
8.0
Ad display and retargeting segmentation
80%
8.0
Sequence targeting
80%
8.0
Ad Network Integration (2)
80%
8.0
Data Transfer
80%
8.0
DSP integration
80%
8.0
Ad Reporting & Analytics (6)
86.66666666666666%
8.7
Ad dashboards
80%
8.0
Ad performance reports
100%
10.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
80%
8.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
100%
10.0
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