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INFUSEmedia is an outstanding B2B partner.
February 19, 2024

INFUSEmedia is an outstanding B2B partner.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with INFUSEmedia

INFUSEmedia has been an outstanding partner to work with as a B2B partner. The different programs they offer to disseminate client content to target audiences have made a huge impact on increasing lead generation and pipeline opportunities for organizations that offer business products or services to other businesses. Partnering with INFUSEmedia within the content syndication channel has been key to delivering on business KPIs.
  • Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
  • Program Offers - Able to cater proposals to different client expectations.
  • Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.
  • If they offer any other programs outside of lead generation through content syndication.
  • More clarity into how they build their audience base that is tapped into, especially for client educational purposes.
  • More accessible reporting during the campaign - the ability to see top industries, titles, and companies leads are coming from.
  • Content syndication is projected to drive over 80% of total lead volume this month.
  • Impact on Lead Quality and Sales Team Efficiency - Having control of targeting has increased the quality of leads, making sure the team can focus on the companies and job titles aligned with decision makers of the service/product to meet main business pipeline revenue goals.
While I've worked with Infuse across several clients, their response rate and quality of help and problem-solving needed to work with a particularly complex client were invaluable. The team always answers within 1-3 hours with very clear responses to our questions, no matter how granular it is. While creative approvals took a long time, Infuse was there to help every step of the way to try to make it easier for our agency team to make changes and edits in record turnaround times (less than 12-24hrs) and keep things moving. In frustrating moments for both of our teams, they have maintained positivity and professionalism with a solution-oriented mindset.

Do you think INFUSE delivers good value for the price?

Yes

Are you happy with INFUSE's feature set?

Yes

Did INFUSE live up to sales and marketing promises?

Yes

Did implementation of INFUSE go as expected?

Yes

Would you buy INFUSE again?

Yes

Working in an agency setting, I already speak highly of working with InfuseMedia as a Content Syndication partner for B2B clients. It has been a proven tactic across B2B accounts I've managed. Depending on the client's business model or offering, it is a great way to produce leads at a guaranteed cost and leverage content the client team creates differently.