Invoca FTCallTrackingW!
March 27, 2017

Invoca FTCallTrackingW!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Invoca

I used Invoca for specific clients that require call tracking solutions namely within the travel and hospitality vertical. It solves the post-click question of revenue.
  • Customer Service - The support I received from Invoca was amazing and is the primary reason I will continue to promote them as the superior call tracking solution.
  • Marrying data from third parties - They are able to report and optimize according to backend conversion data.
  • Backend data - The need to match column names to Invoca specific columns does make the process a little tedious.
  • Call signals were able to detect when conversion events happened, allowing for optimization of our PPC program.
Marchex is the old school company that offers similar solutions. Invoca has more and better technologies with which to track call data.
It is a call tracking solution. It's not appropriate for clients that do not have call volume.