Saves time on media relations, but shouldn't be depended on completely
We use Meltwater to pitch stories for clients by developing up-to-date media lists from national and international outlets. It is very …
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Meltwater Media Intelligence Platform
Overview
What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from...
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Most Loved
2022
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Pricing
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What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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What is PRunderground.com?
PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.
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Product Details
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What is Meltwater Media Intelligence Platform?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
Meltwater Media Intelligence Platform Video
The Meltwater Media Intelligence Solution
Meltwater Media Intelligence Platform Competitors
Meltwater Media Intelligence Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater Media Intelligence Platform.
Reviewers rate Support Rating highest, with a score of 7.9.
The most common users of Meltwater Media Intelligence Platform are from Mid-sized Companies (51-1,000 employees).
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Score 4 out of 10
Vetted Review
Verified User
We use Meltwater News at a corporate level, primarily for media monitoring and newsletter distribution to internal stakeholders. We also use the tool to compile targeted media distribution lists to support corporate PR efforts.
We originally purchased the tool to help us with our internal metrics and reporting too, but I'm finding that the features around tracking and reporting aren't as robust as I had hoped.
We originally purchased the tool to help us with our internal metrics and reporting too, but I'm finding that the features around tracking and reporting aren't as robust as I had hoped.
- I like the fact that I get morning and afternoon media monitoring reports delivered via email, so I can quickly see when our company, products, brands, or competitors are mentioned in the news. I also like that I can archive relevant stories directly from the monitoring report and easily add them to our company newsletter.
- Users can customize how frequently they receive media monitoring reports, and once stories are archived, newsletters can be set up to send automatically.
- Keyword searches allow users to find members of the media that cover relevant topics or stories most often. This helps when developing a targeted PR campaign.
- The reporting features are underwhelming and are not intuitive for users.
- Meltwater allows users to create several newsletter distribution groups, so you can send content specific newsletters to different audiences like execs, sales teams, HR, customers, engineers, etc., but you are only allowed one email newsletter template. While the content may change, the look of the newsletter is always the same no matter what the audience. I find this feature very limiting.
- There are no metrics around clicks, email opens, or other basic things you would normally track with an email newsletter.
- It is difficult to customize or even edit headlines, so you're often stuck with a headline as it appears in the media monitoring report. There is is no way to run any kind of basic A/B testing around different headlines, newsletter designs.
- I haven't even tried to send a press release via the "newsroom" feature, simply because it seems very difficult to do. Again, it's not very intuitive and there are no instructions, case studies, FAQs or best practices. Any support or training must be done over the phone with a Meltwater support rep.
- I don't feel that the tool is worth the big sticker price. At the cost of $51k per year, I expect a much deeper set of analytics
- It does save some time when it comes to building and distributing newsletters, but it is still fairly labor intensive overall. Often the results are not as accurate as one may hope. I find myself frequently tweaking the keywords we're tracking in an effort to get better results.
5
Corporate Communications (Public affairs team), Brand and Digital, Social Media team
1
No special skills required to support.
- Media Monitoring
- Keeping tabs on what competitors are doing
- Building and distributing employee newsletters
- N/A
- We really want to explore the newsroom feature. Sending press releases via Meltwater will undoubtedly allow us to be more cost effective and targeted than using a wire service.
- Implemented in-house
No
Change management was minimal
Make sure you clearly define what your goals are for using the tool. Talk to the rep up front about your needs. We did see a demo of the product before we bought, but we didn't really have a clear understanding of what we wanted it to do. As we began to define are needs, we realized not all of them can be met through this product.
- Coordinating with various employees around training.
- Having a broad set of keywords that initially led to inaccurate results.
- Training sessions were held over the phone and via webcast. Users watched the Meltwater rep walk through the features. I would have preferred on-site and hand-on training.
No
We have a good level of support for the features we use.
No
- It is easy to archive relevant stories and add them to a newsletter
- You can keep track of basic metrics at a glance (overall media hits, stories by region, stories by keyword, etc.)
- We do have a dedicated support person at Meltwater who is accessible and willing to help us when needed.
- Manually adding content is cumbersome. For example we often try and incorporate internal news posted on our company's intranet portal. These stories must be added manually using a specific process.
- I'm finding myself frequently tweaking key words in an effort to get better results and cut down on irrelevant hits around media monitoring.
- The newsroom feature seems very difficult to use, although to be fair, I haven't explored it much.