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AB Tasty: a friendly solution for AB-testing and UX personalization
March 31, 2017

AB Tasty: a friendly solution for AB-testing and UX personalization

Solange Marsaux | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with AB Tasty

We use AB Tasty for lots of different missions. First, it helps us to patch very quickly some problems that we have on our website without waiting for a release. Secondly, it helps us to test multi versions in order to bypass the traditional "we like"/"we don't like" that are not relevant. And finally, we use it to personalize our website for a short period of time: the process is easier and the possibilities are more important than what our own back office provides.
  • A friendly interface - made for the marketing team
  • Some scenarios are already programmed in the solution, which helps a lot
  • The account manager is really present and provides us with lots of inputs and advices.
  • AB Tasty could offer or provide a more technical formation for those who want to use the less common functions.
  • AB Tasty could organize once a month a meeting with some of their customers in order to exchange on a subject defined upstream.
  • Increased the sales conversion rate by replacing the navigation zone on the left side of the catalog instead of leaving it in the center as it was before.
We used AB Tasty for the Christmas period when messages, visuals, and objectives were constantly shifting from one day to the next. Thanks to this solution, we were able to be very reactive. We are now using AB Tasty to analyse the "click-path" (AA tests) as a means to prepare the future redesign of our interface.