Lots of possibilities, great support
November 28, 2015

Lots of possibilities, great support

Barrie Vredeveld | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-on mostly to create digital newsletters, landing pages and forms for our customers. "We" is in this case a department of two: myself and a colleague. Sometimes customers create their own stuff in Act-on, with our account.

Pros

  • It's easy to send emails to a list of contacts, multiple lists or just parts of a list.
  • The rough layout of emails and landing pages is set up in a few minutes.
  • The designing parts are very extensive.
  • Support is great; quick, detailed answers to questions (including screenshots or video calls).

Cons

  • Act-on is a program with lots of features; so many that it takes a while before you find out what everything exactly does and when it's the best thing to use.
  • It would be great if complete rows in a template could be copied, and not just the blocks inside. That way I don't have to set backgroundcolors and padding everytime.
  • Forwarding email should be easier; I know personalizations fields become empty when forwarded to a person who's not in the database (maybe there should be a solution for that too, "if empty, display ..." or something - everything but the codes), but I've never seen an email where I had to click special buttons to forward instead of the "normal" forward.
  • More satisfied customers
It's a great program if you email a lot, or to a lot of persons. By the reports of Act-on you get a very detailed image of what your clients do and what they like. It's good to know some html (terms as well as code) if you want to work with Act-on, but if you don't it's not a huge problem. If you want to personalize your mail there are a lot of options with photos, senders and other self created fields.

Act-On Feature Ratings

7.4
WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
Not Rated
Mobile optimization
6
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
7.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
7
Automated sales alerts and tasks
Not Rated
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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