Happy Long-Time User (with some thoughts on room for improvement)
May 09, 2019
Happy Long-Time User (with some thoughts on room for improvement)
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On Software
We use Act-On in our marketing department. We primarily use it for email marketing, customer retention, and webinars.
- Good integration with Webex for webinars. We're able to schedule webinar events, schedule invitation emails + reminder emails, and launch and conduct webinars all through the program. It's very easy to set up, manage, and use.
- Users can set up solid email marketing campaigns with workflows, identify hot/warm leads, and push to Salesforce with the integration.
- Customer support is responsive and easy to work with, and their Act-On Academy is a comprehensive resource for learning about the platform.
- The automated email programs could be more intuitive to set up and manage.
- I find their landing page templates lackluster. We've opted not to use them because we couldn't get them to look the way we wanted them to.
- We had some trouble with list cleanliness and getting stuck in spam folders, with our opens decreasing and bounce rates increasing. Even after hiring Act-On to consult and help us clean up our lists, the same problems persisted.
- It's been a good tool for our nurture email campaigns. Good email templates, easy to set up, schedule, and report on.
- We have not seen success with inbound campaigns through Act-On. Their landing page templates are not great.