Best CRM & email marketing integrated tool
June 04, 2020

Best CRM & email marketing integrated tool

Hassan Mushaid | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use AC for our marketing agency for various sections of the business. We use it for customer service funnels, lead gen, lead gen via live chat feature and website pop ups.

We have used HubSpot and Infusionsoft in the past but loved the CRM of AC. This is what made out decision to move over.

AC handled the transfer of our campaigns over to their platform for no cost.
  • Live chat integrate.
  • Funnels easy to use.
  • Funnel templates.
  • Website tracking.
  • Website form integration.
  • Email templates are not the most aesthetic.
  • CRM could integrate with a VOIP phone.
  • We have been able to track our subscribers via our website.
  • Live chat integration has secured customers and managed the conversation.
Easy to use CRM accompanied by an advanced yet entry email marketing system.
We are sales focused so the CRM has to be effective but easy to use.

This alongside email marketing is what makes AC a winner.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
7
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated