Email marketing
Overall Satisfaction with ActiveCampaign
I use it for email marketing for my own company, but as a content marketer, I also have used it for building my client's email lists and email marketing. It's easy to set up automations, deliver multiple lead magnets, and score MQLs before passing them on to sales. I always recommend that my clients use ActiveCampaign instead of other common email marketing providers.
Pros
- Ability to deliver multiple lead magnets to people already on the list.
- Automations and drip campaigns are super easy.
- Easy to tag users and deliver targeted messaging.
Cons
- Formatting emails could be easier/better.
- Sometimes the formatting comes out funky.
- Better automations.
- Easier to deliver without having to create multiple lists.
Comments
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