Email marketing
June 07, 2020

Email marketing

Maeva Cifuentes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use it for email marketing for my own company, but as a content marketer, I also have used it for building my client's email lists and email marketing. It's easy to set up automations, deliver multiple lead magnets, and score MQLs before passing them on to sales. I always recommend that my clients use ActiveCampaign instead of other common email marketing providers.
  • Ability to deliver multiple lead magnets to people already on the list.
  • Automations and drip campaigns are super easy.
  • Easy to tag users and deliver targeted messaging.
  • Formatting emails could be easier/better.
  • Sometimes the formatting comes out funky.
  • Better automations.
  • Easier to deliver without having to create multiple lists.
The main reason was that with Mailchimp I couldn't deliver multiple lead magnets if somebody was already on my list. I'd need to create a separate list and that's not scalable.
It's well suited for companies that want to scale email marketing. For my personal blog, I use Mailchimp, but I prefer ActiveCampaign for my marketing agency and for my clients who are trying to scale their businesses.

ActiveCampaign Feature Ratings

WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated