Great but not perfect!
June 11, 2020

Great but not perfect!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Currently used in my own as well as my clients businesses.

It saves so much time in sending out marketing especially with the automation recipes, and nurturing prospects.
  • Makes it easy to decide which automation to use when building my own sequence.
  • Made it simple for me to set up a simple campaign for my client.
  • Troubleshooting was fairly simple with the walk-through videos.
  • More diverse templates.
  • Stock image catalogue in-built.
  • Could do with highlighting the best order for setting up campaigns, lists, etc. Sometimes a bit uncertain what to do first.
  • Increased my productivity in other areas of my business.
  • Pipeline monitoring.
  • Minimal ROI.
Better user experience and layout.
Well suited where there are integrations to be made.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
3
Landing pages
4
A/B testing
5
Mobile optimization
4
Email deliverability reporting
4
List management
5
Triggered drip sequences
6
Lead nurturing automation
7
Lead scoring and grading
5
Data quality management
4
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
3
Social sharing and campaigns
4
Social profile integration
6
Dashboards
8
Standard reports
5
Custom reports
5
API
9
Role-based workflow & approvals
7
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated