Easy and Intuitive, but Be Prepared to Add-On
July 09, 2020

Easy and Intuitive, but Be Prepared to Add-On

Shilpa Sunthankar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I used ActiveCampaign to create and track form completion for people who clicked on a video or static ad I produced for Facebook for wine industry clients. The forms would smoothly allow a prospect to fill in their details and be gathered onto a list after they clicked on one of our Facebook ads.
  • Easy and intuitive to use.
  • Quick responsiveness from customer support.
  • Simplicity for a prospect to understand.
  • Form development was maybe a little too simple, may not look appealing to a prospect.
  • Could be more functionality in scheduling/calendaring functions.
  • Customer support was responsive, but sometimes the chat was unavailable or hard to find.
  • Overall, the campaign directed more traffic and attention to the client.
  • One campaign cycle yielded revenue to make the client's ad spend back.
  • ActiveCampaign was a factor among many other factors that contributed to our results.
I used ActiveCampaign as it was recommended to me by an expert in commercial campaign creation in social media. I think ActiveCampaign is an incredibly intuitive and versatile product, and combined with other products, I think it will be able to accomplish any needs one might want for their campaigns.
Creating a form for a prospect to fill was easy, but one needs an additional application to properly schedule and follow up with a prospect. We were able to create a form easily and integrate it into our landing page created in WordPress, no problem. But we needed more functionality in the calendar/scheduling function for a prospect to properly schedule an appointment.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
8
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
1
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
9
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated