Best marketing automation tool for small businesses
September 07, 2021
Best marketing automation tool for small businesses
Score 8 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
As a small company with an even smaller sales organization, we have to automate most of the nurturing process. To that end, ActiveCampaign provides us with an easy platform to set up our automation, iterate as needed, and send general newsletters. It is also a great way to keep track of engagement as the contact DB is extremely powerful and integrates easily with our CRM.
- Marketing automation
- Lead scoring
- Email blasts
- Contact segmentation
- Email design isn't so easy to use
- I sometimes wish we could be even more granular in our automations
- It helped our sales team focus on warmer leads.
- It helped our sales teams measure engagement.
- It helped us generate new opportunities.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes