Great Value + Functionality for Small Business Owners
September 07, 2021

Great Value + Functionality for Small Business Owners

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is my email marketing tool for my entire customer base. I use it to push updates and content out to followers to keep them engaged, and I also use [it] to drive increased engagement for new followers. The goal is to keep current and future customers interested and engaged in the leadership problems I solve for clients.
  • Automation
  • Standardized emails
  • Stats
  • None!
  • I've generated some business from leads I've cultivated here.
  • I've maintained connections with some clients that I wouldn't have [has] time to connect with otherwise.
I did not demo any other products.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Email marketing, customer engagement, and direct sales are all perfect applications for ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated