Item: ActiveCampaign
Rating: 9
Author: Cornelius Menges

Use Cases and Deployment Scope

It is one of the best email autoresponders I know. Easy support, easy to use, campaigns can be fast and quick sent. Nothing else is needed.

Pros and Cons

Customer Support
Newsletter sending
Usability

Easier Image editor - it has some bugs.
Less features, less complexity.
More direct response email templates.

Return on Investment

Higher engagement on social media - sharing my posts to my list.
Segmenting lists for the most qualified and valuable customers/prospects.
Using retargeting mails to get more conversions in the funnel.

Alternatives Considered

I've never really used anything else than ActiveCampaign and I'm pretty happy with it.

ActiveCampaign is well suited for coaches, consultants, e-com brands an in general any company that needs to send marketing emails. It isn't suited for personal things like direct outreach specific for some type of prospects or customer support.

I'm staying with ActiveCampaign, it's easy and reliable.

Software Version

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Are you happy with ActiveCampaign's feature set?

Did ActiveCampaign live up to sales and marketing promises?

Did implementation of ActiveCampaign go as expected?

Would you buy ActiveCampaign again?

Other Software Used

Likelihood to Recommend

ActiveCampaign Feature Ratings